design or product redesign
a. crowdsourcing
b. peer-to-peer
c. business-to-consumer
d. marketing activity
e. social CRM
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crowdsourcing
The Sales department believes Company X is a preferred customer based upon the
volume of sales made to Company X. The Accounts Receivable department believes
Company X is a serious problem because it is so slow to pay for the products it has
purchased. How can you explain these two different views existing in the same
,company?
a. the Accounts Receivable department is not computerized
b. the enterprise information system is working correctly
c. the two departments can only view the data available to them from the workgroup
information systems
d. there is duplicate data leading to inconsistency
d. the Sales department needs a new Customer relationship Management system
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the two departments can only view the data available to them from the
workgroup information systems
Which of the below is not caused due to information silos?
a. disjointed processes
b. increased expense
c. limited information and lack of integrated information
d. data duplication and data inconsistency
e. integration of data
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integration of data
Which of the following is not a valid type of relationship?
a. none-to-none
b. many-to-many
c. many-to-one
d. one-to-many
e. one-to-one
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none-to-none
A blueprint of the database that depicts the logical relationship of database data is
called a(n) _________
a. development protocol
b. data model
c. application program
d. operating scheme
e. process model
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data model
_____ systems encompass all of an organization's touchpoints with its customers
a. PQM
b. CRM
c. DBMS
d. ACID
e. SQL
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CRM
, Which of the following statements about Intel Corporations' social media (SM)
policies is NOT accurate?
a. the three key pillars of Intel's SM policy are to disclose, protect, and use common
sense
b. Intel tells employees to admit mistakes and to avoid inflaming a situation when
engaging in SM
c. Intel tells employees to protect corporate proprietary and sensitive information at
all costs, including lying if necessary to protect Intel's assets and reputation
d. Intel has pioneered open and employee-trusting SM policies and continues to
evolve those policies as they gain more experience with employee-written social
media
e. Intel tells employees to be transparent and to disclose their real name and
company affiliation when engaging in SM
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Intel tells employees to protect corporate proprietary and sensitive
information at all costs, including lying if necessary to protect Intel's assets
and reputation
Which of the following is the first step in developing an SMIS?
a. identify costs associated with the IT infrastructure
b. determine what skills will be needed to support the SMIS
c. decide which SMIS you should use
d. define what the organization wants to achieve
e. establish a focus group to discuss SMIS potential
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define what the organization wants to achieve