MKT 100 (MIDTERM 1) EXAM QUESTIONS
AND CORRECT ANSWERS
Question 1
TechTrend is working on a next-gen version of their best-selling smartwatch with
more advanced features.
A) Market Penetration
B) Market Development
C) Product Development
D) Diversification
Correct Answer
Product Development
Question 2
The local bakery now charges $2.50 for a bread loaf, which was $2.00 a year ago.
A) Consumer income
B) Purchasing power
C) Discretionary income
D) Inflation
E) Recession
Correct Answer
Recession
Page 1 of 128
,Question 3
When a beverage company wants to know why consumers prefer one flavor over
others, they conduct a series of group discussions. This method is:
A. Qualitative (Explorative)
B. Quantitative (Conclusive)
C. Focus Group
D. Experimental Research
E. Descriptive Research
F. Primary Data
G. Secondary Data
Correct Answer
Focus Group
Question 4
Despite being in a stable book-publishing industry, 'ReadAway' struggles to retain its
market share against larger, more established publishers. 'ReadAway' is likely a:
A. Question Mark
B. Dog
C. Cash Cow
D. Star
Correct Answer
Dog
Question 5
EcoDrive is a startup working on electric cars with longer battery life compared to the
current market leaders.
When considering the current global push towards greener transportation methods,
EcoDrive is presented with:
A) Strengths
B) Weaknesses
C) Opportunities
D) Threats
Correct Answer
Opportunities
Page 2 of 128
,Question 6
An industry with many suppliers and few dominant buyers will experience strong:
A) Substitute Power
B) Supplier Power
C) Direct Competitor Power
D) New Entrant Power
E) Buyer Power
Correct Answer
Buyer Power
Question 7
The real worth of a consumer's money, which determines how much they can buy, is
their:
A) Consumer Income
B) Purchasing Power
C) Discretionary Income
D) Inflation
E) Recession
Correct Answer
Purchasing Power
Question 8
The fictional city of 'PowerVille' gets all its electricity from a single provider,
'VoltEnergy'. This scenario represents which market structure?
A. Monopoly
B. Oligopoly
C. Pure Competition
Correct Answer
Monopoly
Page 3 of 128
, Question 9
'SolarSense', despite its innovative approach in the burgeoning renewable energy
sector, is facing challenges due to unpredictable market responses. This places them
in which quadrant?
A. Question Mark
B. Dog
C. Cash Cow
D. Star
Correct Answer
Question Mark
Question 10
Coca-Cola launches a new advertising campaign during the Super Bowl to showcase
its newest flavor.
A) Product
B) Price
C) Place
D) Promotion
Correct Answer
Promotion
Question 11
An international hotel chain has an exclusive loyalty program where members get
personalized services, early check-ins, and access to special lounges. They believe this
curated experience fosters loyalty and repeat bookings. What strategy is this hotel
chain adopting?
A. Value-based Orientation
B. Customer Excellence
C. Operational Excellence
D. Product Excellence
E. Target Marketing
Correct Answer
Customer Excellence
Page 4 of 128
AND CORRECT ANSWERS
Question 1
TechTrend is working on a next-gen version of their best-selling smartwatch with
more advanced features.
A) Market Penetration
B) Market Development
C) Product Development
D) Diversification
Correct Answer
Product Development
Question 2
The local bakery now charges $2.50 for a bread loaf, which was $2.00 a year ago.
A) Consumer income
B) Purchasing power
C) Discretionary income
D) Inflation
E) Recession
Correct Answer
Recession
Page 1 of 128
,Question 3
When a beverage company wants to know why consumers prefer one flavor over
others, they conduct a series of group discussions. This method is:
A. Qualitative (Explorative)
B. Quantitative (Conclusive)
C. Focus Group
D. Experimental Research
E. Descriptive Research
F. Primary Data
G. Secondary Data
Correct Answer
Focus Group
Question 4
Despite being in a stable book-publishing industry, 'ReadAway' struggles to retain its
market share against larger, more established publishers. 'ReadAway' is likely a:
A. Question Mark
B. Dog
C. Cash Cow
D. Star
Correct Answer
Dog
Question 5
EcoDrive is a startup working on electric cars with longer battery life compared to the
current market leaders.
When considering the current global push towards greener transportation methods,
EcoDrive is presented with:
A) Strengths
B) Weaknesses
C) Opportunities
D) Threats
Correct Answer
Opportunities
Page 2 of 128
,Question 6
An industry with many suppliers and few dominant buyers will experience strong:
A) Substitute Power
B) Supplier Power
C) Direct Competitor Power
D) New Entrant Power
E) Buyer Power
Correct Answer
Buyer Power
Question 7
The real worth of a consumer's money, which determines how much they can buy, is
their:
A) Consumer Income
B) Purchasing Power
C) Discretionary Income
D) Inflation
E) Recession
Correct Answer
Purchasing Power
Question 8
The fictional city of 'PowerVille' gets all its electricity from a single provider,
'VoltEnergy'. This scenario represents which market structure?
A. Monopoly
B. Oligopoly
C. Pure Competition
Correct Answer
Monopoly
Page 3 of 128
, Question 9
'SolarSense', despite its innovative approach in the burgeoning renewable energy
sector, is facing challenges due to unpredictable market responses. This places them
in which quadrant?
A. Question Mark
B. Dog
C. Cash Cow
D. Star
Correct Answer
Question Mark
Question 10
Coca-Cola launches a new advertising campaign during the Super Bowl to showcase
its newest flavor.
A) Product
B) Price
C) Place
D) Promotion
Correct Answer
Promotion
Question 11
An international hotel chain has an exclusive loyalty program where members get
personalized services, early check-ins, and access to special lounges. They believe this
curated experience fosters loyalty and repeat bookings. What strategy is this hotel
chain adopting?
A. Value-based Orientation
B. Customer Excellence
C. Operational Excellence
D. Product Excellence
E. Target Marketing
Correct Answer
Customer Excellence
Page 4 of 128
