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Qualtrics CoreXM Certification
Section 1: Project Creation, Questions, & Formatting
1. When configuring a Matrix Table question, which statement accurately describes the
difference between the "Likert" and "Bipolar" profile types?
A) Likert scales force a forced-choice response, whereas Bipolar scales allow multiple
selections.
B) Likert scales measure frequency, whereas Bipolar scales measure satisfaction.
C) Likert scales display scale points across the top with statements on the left,
whereas Bipolar scales display two opposing statements on opposite sides of the scale
points.
D) Likert scales require JavaScript to function on mobile, whereas Bipolar scales are
natively mobile-responsive. Elaboration: Bipolar matrix tables are used to capture a
respondent's sentiment between two opposite extremes, placing the statements on
the left and right flanks of the radio buttons.
2. A researcher wants to ask respondents to allocate exactly 100 points across five
different product features based on their importance. Which question type and
validation setting are required?
A) Slider question with Custom Validation.
B) Constant Sum question with "Must Total 100" validation.
C) Matrix Table with "Force Response" enabled.
D) Pick, Group, and Rank with "Exact Match" validation. Elaboration: The Constant Sum
question type allows users to distribute a set numerical value across multiple items.
Setting the validation to "Must Total 100" ensures the respondent cannot proceed
until the sum is exact.
3. If a survey builder wants to dynamically display the name of the respondent's previously
selected favorite brand in the text of a follow-up question, which feature must be
utilized?
A) Display Logic.
B) Skip Logic.
C) Piped Text.
, D) Loop & Merge. Elaboration: Piped Text generates a dynamic code snippet (e.g., $
{q://QID1/ChoiceGroup/SelectedChoices}) that pulls data from a previous question,
embedded data field, or contact list and displays it to the respondent.
4. What is the primary difference between Skip Logic and Display Logic in Qualtrics?
A) Skip Logic hides individual answer choices, while Display Logic hides entire questions.
B) Skip Logic forces a respondent past subsequent questions to a future point in the
survey, while Display Logic determines whether a single specific question or choice is
shown.
C) Skip Logic operates within the Survey Flow, while Display Logic operates in the Survey
Builder.
D) Skip Logic evaluates embedded data, while Display Logic only evaluates previous
question responses. Elaboration: Skip Logic acts as a "jump" moving the respondent
forward, bypassing everything in between. Display Logic acts as a "filter" for a single
item, hiding it unless specific conditions are met.
5. When utilizing "Loop & Merge," the feature is applied at which level of the survey
architecture?
A) The question level.
B) The survey options level.
C) The block level.
D) The project level. Elaboration: Loop & Merge repeats an entire block of questions
multiple times for a respondent, based on their answers to a previous multiple-choice
question or a static list.
6. A user configures Custom Validation on a Text Entry question to ensure the respondent
enters a valid email address. Which validation parameter is most efficient for this task?
A) Matches Regex (Regular Expression).
B) Character Range minimum and maximum.
C) Valid Email Address (Content Validation).
D) Contains the symbol "@". Elaboration: While Regex can be used, Qualtrics has
native Content Validation specifically designed to verify standard email formatting
without requiring custom code.
, 7. A researcher wants to capture the precise geographic coordinates (latitude and
longitude) of a respondent's location when they submit the survey. Which question type
captures this data without requiring respondent input?
A) Timing question.
B) File Upload question.
C) Meta Info question.
D) Heat Map question. Elaboration: The Meta Info question is a hidden question type
that automatically records the respondent's operating system, browser, and IP-based
geographic coordinates.
8. Which feature should be utilized to randomly reverse the order of answer choices in a
Multiple Choice question to eliminate order bias?
A) Survey Flow Randomizer.
B) Question Behavior: Display Logic.
C) Choice Randomization.
D) Carry Forward Choices. Elaboration: Choice Randomization is applied directly within
the question settings, allowing the survey builder to randomize all choices, randomize
a subset, or reverse the order entirely.
9. "Carry Forward Choices" is an efficient way to:
A) Move a respondent to the end of the survey.
B) Copy a block of questions into a new survey.
C) Take the selected or unselected answer choices from a previous question and
present them as options in a subsequent question.
D) Import contact list data into the survey flow. Elaboration: Carry Forward dynamically
generates the answer choices for a new question based on exactly how the
respondent interacted with a previous question.
10. A Timing question is added to a block. The survey builder wants to force the respondent
to spend at least 30 seconds on the page before they can advance. Which metric in the
Timing question settings must be configured?
A) Maximum Time.
B) Auto-Advance/Enable Submit Button after X seconds.
C) Time to First Click.
Qualtrics CoreXM Certification
Section 1: Project Creation, Questions, & Formatting
1. When configuring a Matrix Table question, which statement accurately describes the
difference between the "Likert" and "Bipolar" profile types?
A) Likert scales force a forced-choice response, whereas Bipolar scales allow multiple
selections.
B) Likert scales measure frequency, whereas Bipolar scales measure satisfaction.
C) Likert scales display scale points across the top with statements on the left,
whereas Bipolar scales display two opposing statements on opposite sides of the scale
points.
D) Likert scales require JavaScript to function on mobile, whereas Bipolar scales are
natively mobile-responsive. Elaboration: Bipolar matrix tables are used to capture a
respondent's sentiment between two opposite extremes, placing the statements on
the left and right flanks of the radio buttons.
2. A researcher wants to ask respondents to allocate exactly 100 points across five
different product features based on their importance. Which question type and
validation setting are required?
A) Slider question with Custom Validation.
B) Constant Sum question with "Must Total 100" validation.
C) Matrix Table with "Force Response" enabled.
D) Pick, Group, and Rank with "Exact Match" validation. Elaboration: The Constant Sum
question type allows users to distribute a set numerical value across multiple items.
Setting the validation to "Must Total 100" ensures the respondent cannot proceed
until the sum is exact.
3. If a survey builder wants to dynamically display the name of the respondent's previously
selected favorite brand in the text of a follow-up question, which feature must be
utilized?
A) Display Logic.
B) Skip Logic.
C) Piped Text.
, D) Loop & Merge. Elaboration: Piped Text generates a dynamic code snippet (e.g., $
{q://QID1/ChoiceGroup/SelectedChoices}) that pulls data from a previous question,
embedded data field, or contact list and displays it to the respondent.
4. What is the primary difference between Skip Logic and Display Logic in Qualtrics?
A) Skip Logic hides individual answer choices, while Display Logic hides entire questions.
B) Skip Logic forces a respondent past subsequent questions to a future point in the
survey, while Display Logic determines whether a single specific question or choice is
shown.
C) Skip Logic operates within the Survey Flow, while Display Logic operates in the Survey
Builder.
D) Skip Logic evaluates embedded data, while Display Logic only evaluates previous
question responses. Elaboration: Skip Logic acts as a "jump" moving the respondent
forward, bypassing everything in between. Display Logic acts as a "filter" for a single
item, hiding it unless specific conditions are met.
5. When utilizing "Loop & Merge," the feature is applied at which level of the survey
architecture?
A) The question level.
B) The survey options level.
C) The block level.
D) The project level. Elaboration: Loop & Merge repeats an entire block of questions
multiple times for a respondent, based on their answers to a previous multiple-choice
question or a static list.
6. A user configures Custom Validation on a Text Entry question to ensure the respondent
enters a valid email address. Which validation parameter is most efficient for this task?
A) Matches Regex (Regular Expression).
B) Character Range minimum and maximum.
C) Valid Email Address (Content Validation).
D) Contains the symbol "@". Elaboration: While Regex can be used, Qualtrics has
native Content Validation specifically designed to verify standard email formatting
without requiring custom code.
, 7. A researcher wants to capture the precise geographic coordinates (latitude and
longitude) of a respondent's location when they submit the survey. Which question type
captures this data without requiring respondent input?
A) Timing question.
B) File Upload question.
C) Meta Info question.
D) Heat Map question. Elaboration: The Meta Info question is a hidden question type
that automatically records the respondent's operating system, browser, and IP-based
geographic coordinates.
8. Which feature should be utilized to randomly reverse the order of answer choices in a
Multiple Choice question to eliminate order bias?
A) Survey Flow Randomizer.
B) Question Behavior: Display Logic.
C) Choice Randomization.
D) Carry Forward Choices. Elaboration: Choice Randomization is applied directly within
the question settings, allowing the survey builder to randomize all choices, randomize
a subset, or reverse the order entirely.
9. "Carry Forward Choices" is an efficient way to:
A) Move a respondent to the end of the survey.
B) Copy a block of questions into a new survey.
C) Take the selected or unselected answer choices from a previous question and
present them as options in a subsequent question.
D) Import contact list data into the survey flow. Elaboration: Carry Forward dynamically
generates the answer choices for a new question based on exactly how the
respondent interacted with a previous question.
10. A Timing question is added to a block. The survey builder wants to force the respondent
to spend at least 30 seconds on the page before they can advance. Which metric in the
Timing question settings must be configured?
A) Maximum Time.
B) Auto-Advance/Enable Submit Button after X seconds.
C) Time to First Click.
