QUESTIONS AND CORRECT ANSWERS
Research - CORRECT ANSWER The process of discovering answers to questions by using
scientific and systematic procedures
Social Science Research - CORRECT ANSWER Draws on the scientific method to study social
phenomena Quantitative and Qualitative
Research Methods - CORRECT ANSWER Systematic procedures for collecting evidence for
testing or building explanations for what is being studied
Empirical - CORRECT ANSWER Based on observations or experiences of communication
Rhetorical - CORRECT ANSWER Focus on the use of language to persuade
Critical - CORRECT ANSWER Focus on inequality and oppression that can occur through
communication and practices and structures
Social science - CORRECT ANSWER Looks for patterns in behavior or patterns in messages
4 outcomes of communication research - CORRECT ANSWER 1. Describe communication
behavior
2. Explain communication behavior
3. Predict communication behavior
4. Determine causes of communication behavior
Describe communication behavior - CORRECT ANSWER Outcomes, processes, relationships
between variables
Explain communication behavior - CORRECT ANSWER Understanding why a behavior
occurs
, Predict communication behavior - CORRECT ANSWER Improve decision making
Determine causes of communication behavior - CORRECT ANSWER Intervention programs,
training
5 main steps of the research process - CORRECT ANSWER 1. Ask a question or state a
problem
2. Formulate hypothesis or research question
3. Use appropriate research method to gather data (using appropriate statistical procedures) and draw
conclusions.
4. Interpret the data
5. Write a research report
1. Ask a question or state a problem - CORRECT ANSWER Criteria
- Theoretical significance
- Social importance
- Personal interest
Questions of:
- Definition
- Relationships
- Cause and effect
- Value Policy
2. Formulate hypothesis or research question - CORRECT ANSWER Hypotheses and RQs are
derived from theories, existing research, or extensive observation
Hypothesis - CORRECT ANSWER An educated guess or proposition about the relationship
between 2 or more variables