HCD - Research methods Exam Newest 2025/2026 Complete All Questions And Correct Detailed Answers |Already Graded A+||Already Graded A+

HCD - Research methods Exam Newest 2025/2026 Complete All Questions And Correct Detailed Answers |Already Graded A+||Already Graded A+ Design Mindset - Answer- A set of worldviews, attitudes or beliefs, culture and values that guide the actions of (experienced) designers. What is a need? - Answer- • Unsatisfaction at a point of time or in a certain context • Motivation that drives us to make change • Something necessary - not just a "wish" or "whim" (need vs want) • Needs can be satisfied in many different ways - Change the expectations - Replace with something else - Change the situation around the experienced need Name 4 categories of needs - Answer- Physical, cognitive, emotional, social Describe the differnece of technology push and market pull - Answer- Technology push occurs when a company develops a new technological innovation first and then tries to find a market to sell it to. In contrast, market pull happens when a product is developed specifically to solve an existing customer need or demand that the market is already asking for. Which steps are in "Fuzzy front end in innovation projects" - Answer- Advanced engineering preestudy 1. Uncertainty, patterns, insights 2. Design Criteria 3. Ideas 4. Concept .... 5. Design Design Method - Answer- A pre-described way for designers to achieve a specific objective. Design Process - Answer- A structure of linked and parallell activities for designing something. Design Approach - Answer- The way that trained designers typically deal with a situation or a problem. What is demography? - Answer- Statistical data about people, used to describe, compare, and analyse groups in society. Descriptive attributes on a group level, like age, gender, Education, income level, household composition. What is antropology? - Answer- Study and understand the consumer (human societies, cultures, and social phenomena). What is ethnography? - Answer- The methodology used in anthropology. Ethnography includes observations, conversations, analysing documents, etc. Long term observations, often months or even years! To understand the culture of a place or group: Relations, language, norms, and how things 'work'. The 4 Global need states? - Answer- 1. Affirmation of self 2. Superior effectiveness 3. Life of convenience 4. Taking care Describe qualitative research - Answer- - Must be interpreted - Researches what "may be" - The emotional & latent - Generative Describe quantitative research - Answer- - Can be measured - Researches what "is" - The rational & explicit - Mostly evaluative What is specific for design research? - Answer- - Future oriented - Results and action-oriented - Practice based - learning by doing Which stepts are in a structured design process? - Answer- 1. Plan study 2. Collect data 3. Analysis and mapping 4. Bridge (communitcate) 5. Ideate and design Describe generative research methods - Answer- - Open ended questions - Qualitative - Common methods include asking and observing, reading, sketching, mapping, and making mockups Describe evaluative research methods - Answer- - Specific questions - Quantitative - Common methods include design development, styling, prototyping, moodboards, and conducting specific user tests to verify functionality What is triangulation? - Answer- When research consists of observational research, interviews and photo ethnographic study. The combination of the three of them results in apperant truth. At least three different types of research methods. Can also be used by interviewing different types of users or by deploying your survey in different locations. What is representative sample? - Answer- A subset of a larger group of people where the people is representative of the target group, should be similar to the people that you actually think will buy and use the product and. If you don't know who the target group is, you must start out very wide to find out. Different ways of sampling? - Answer- Quantitative, qualitative, purposive, convenience and "snowballing". Different types of observations - Answer- "A day in the life of", Shorter observations of use of a product or service, shadowing, Mix observation and a contextual interview, Competitor product analysis, usability tests with protocol, "Cognitive walkthrough", Why do observations? - Answer- Understand the HOW and the usability. Because people "don't say what they think, don't know what they feel, and don't do what they say they do." Observations reveal actual behavior rather than claimed behavior. Observations provide a much deeper understanding of the emotional aspects of an experience by catching body language and real-time emotional reactions. How do observations help evaluate usability? - Answer- By watching users, researchers can spot small, recurring action sequences, hesitations, and mistakes during workflows that users would never mention in a survey or interview. What type of needs do observations uncover? - Answer- Tacit needs (unspoken, observable behaviors and subconscious workarounds). What type of needs do interviews uncover? - Answer- Explicit needs (what users actively know and state). Different types of interviews? - Answer- Unstructrured, semi-structured and structured Why use interviews? - Answer- Understand the WHY. - Experiences and stories - Lifestyles and practices. - Emotions, values and aspirations.