BCOR 2201 principles of marketing CU Boulder
midterm exam 2026 latest prep test bank with 70
questions and correct answers plus study guide/
BCOR 2201 midterm exam 2026-2027(new!)
A Subaru representative has a solid relationship with Phil, a satisfied customer.
Phil loves Subaru and will not accept anything else. The representative determines
that if Phil continues to do business with Subaru every time he wants to purchase a
new car, his total value to the company would be $350,000. This includes
purchases made by customers who were referred to the firm by Phil. The Subaru
representative has calculated Phil's _______.
A) monetary and non-monetary benefits
B) commitment
C) customer lifetime value
D) value of referrals
E) relationship marketing
C) customer lifetime value
What is the first step for marketers in implementing the marketing concept?
A) Modify existing products to meet customer needs more effectively
B) Modify a communication system that allows information to be disseminated
throughout the organization
C) Develop a feedback system so customers can describe their thoughts about a
product
D) Engage in personal selling or advertising to promote products that customers
desire
E) Establish an information system to discover customers' real needs
E) Establish an information system to discover customers' real needs
1
,When the right combination of circumstances and timing permits an organization
to take action to reach a particular target market, there exists a(n) _______.
A) weakness
B) core competencies
C) competitive advantage
D) strategic window
E) market opportunity
E) market opportunity
The strategic planning process begins with _______.
A) organizational mission and goals
B) SWOT analysis
C) marketing objectives
D) business-unit strategies
E) finance objectives
A) organizational mission and goals
When conducting a SWOT analysis, which of the following are barriers that could
prevent an organization from reaching its objective?
A) Strengths
B) Opportunities
C) Weaknesses
D) Market opportunity
E) Threats
E) Threats
Southwest is known for its culture of "luv" and its fun-loving approach. This is an
example of which of the following?
A) Corporate identity
2
,B) Business-unit strategy
C) Corporate mission
D) Corporate strategy
E) Marketing objective
A) Corporate identity
Which of the following is NOT one of the steps in strategic performance
evaluation?
A) Establishing performance standards
B) Establishing a timetable for implementation
C) Modifying the marketing strategy, if necessary
D) Comparing actual performance with established standards
E) Measuring actual performance
B) Establishing a timetable for implementation
Which of the following is based on the philosophy that a product's market growth
rate and its market share are important considerations in determining marketing
strategy?
A) Product-market matrix
B) Sales analysis
C) SWOT analysis
D) Market growth/market share matrix
E) Mission-goal matrix
D) Market growth/market share matrix
Google has written down the following: "to organize the world's information and
make it universally accessible and useful." This is most likely a part of Google's
_______.
A) strengths
B) marketing plan
3
, C) corporate strategy
D) marketing objective
E) mission statement
E) mission statement
Which of the following competitive growth strategies strives to increase sales of
current products in new markets?
A) Market penetration
B) Product development
C) Diversification
D) Market share
E) Market development
E) Market development
Conducting a SWOT analysis comes immediately before the establishment of
corporate and business-unit strategies.
A) True
B) False
B) False
Which of the following is NOT a component of the marketing plan?
A) Business analysis
B) Executive summary
C) SWOT analysis
D) Marketing strategies
E) Marketing implementation
A) Business analysis
The unique symbols, personalities, and philosophies that support all corporate
activities including strategic planning and marketing are best described as
_______.
4
midterm exam 2026 latest prep test bank with 70
questions and correct answers plus study guide/
BCOR 2201 midterm exam 2026-2027(new!)
A Subaru representative has a solid relationship with Phil, a satisfied customer.
Phil loves Subaru and will not accept anything else. The representative determines
that if Phil continues to do business with Subaru every time he wants to purchase a
new car, his total value to the company would be $350,000. This includes
purchases made by customers who were referred to the firm by Phil. The Subaru
representative has calculated Phil's _______.
A) monetary and non-monetary benefits
B) commitment
C) customer lifetime value
D) value of referrals
E) relationship marketing
C) customer lifetime value
What is the first step for marketers in implementing the marketing concept?
A) Modify existing products to meet customer needs more effectively
B) Modify a communication system that allows information to be disseminated
throughout the organization
C) Develop a feedback system so customers can describe their thoughts about a
product
D) Engage in personal selling or advertising to promote products that customers
desire
E) Establish an information system to discover customers' real needs
E) Establish an information system to discover customers' real needs
1
,When the right combination of circumstances and timing permits an organization
to take action to reach a particular target market, there exists a(n) _______.
A) weakness
B) core competencies
C) competitive advantage
D) strategic window
E) market opportunity
E) market opportunity
The strategic planning process begins with _______.
A) organizational mission and goals
B) SWOT analysis
C) marketing objectives
D) business-unit strategies
E) finance objectives
A) organizational mission and goals
When conducting a SWOT analysis, which of the following are barriers that could
prevent an organization from reaching its objective?
A) Strengths
B) Opportunities
C) Weaknesses
D) Market opportunity
E) Threats
E) Threats
Southwest is known for its culture of "luv" and its fun-loving approach. This is an
example of which of the following?
A) Corporate identity
2
,B) Business-unit strategy
C) Corporate mission
D) Corporate strategy
E) Marketing objective
A) Corporate identity
Which of the following is NOT one of the steps in strategic performance
evaluation?
A) Establishing performance standards
B) Establishing a timetable for implementation
C) Modifying the marketing strategy, if necessary
D) Comparing actual performance with established standards
E) Measuring actual performance
B) Establishing a timetable for implementation
Which of the following is based on the philosophy that a product's market growth
rate and its market share are important considerations in determining marketing
strategy?
A) Product-market matrix
B) Sales analysis
C) SWOT analysis
D) Market growth/market share matrix
E) Mission-goal matrix
D) Market growth/market share matrix
Google has written down the following: "to organize the world's information and
make it universally accessible and useful." This is most likely a part of Google's
_______.
A) strengths
B) marketing plan
3
, C) corporate strategy
D) marketing objective
E) mission statement
E) mission statement
Which of the following competitive growth strategies strives to increase sales of
current products in new markets?
A) Market penetration
B) Product development
C) Diversification
D) Market share
E) Market development
E) Market development
Conducting a SWOT analysis comes immediately before the establishment of
corporate and business-unit strategies.
A) True
B) False
B) False
Which of the following is NOT a component of the marketing plan?
A) Business analysis
B) Executive summary
C) SWOT analysis
D) Marketing strategies
E) Marketing implementation
A) Business analysis
The unique symbols, personalities, and philosophies that support all corporate
activities including strategic planning and marketing are best described as
_______.
4
