D311 Final Exam Quiz Questions || 100% Correct Answers.
The following are common marketing orientations around the world EXCEPT:
A) Strategic marketing orientation
B) Policy marketing orientation
C) Sales orientation
D) Customer orientation correct answers B
Which of the following describes a company that follows a social marketing orientation?
A) It considers political and safety dimensions of its products.
B) It is a not-for-profit entity based in a developed country.
C) It is a government-owned entity from an emerging economy.
D) It generates sales to niche markets using social networking sites. correct answers A
Toyota initially failed to sell pickup trucks in the United States until it redesigned the interior to
accommodate drivers who wore cowboy hats. This demonstrates which of the following reasons
for product alterations?
A) Cultural considerations
B) Legal considerations
C) Infrastructure considerations
D) Environmental considerations correct answers A
All of the following are legal considerations to alter products to a foreign market EXCEPT:
A) Labeling requirements
B) Exchange rates
, C) Environmental protection regulations
D) Technical standards correct answers B
A company wants to make sure that it will earn a specific amount of money on a new product.
This approach best demonstrates which of the following pricing strategies?
A) A coordination strategy
B) A penetration strategy
C) A skimming strategy
D) A cost-plus strategy correct answers D
Which of the following is the selling and handling of goods through unofficial distributors?
A) The gray market
B) The skimming strategy
C) The open market
D) The penetration strategy correct answers A
From a consumer standpoint, a brand conveys a perception of whether firms will deliver what
they promise. However, the importance is more crucial in countries with strong cultural
characteristics of __________.
A) power distance
B) uncertainty avoidance
C) masculinity
D) long-term orientation correct answers B
The following are common marketing orientations around the world EXCEPT:
A) Strategic marketing orientation
B) Policy marketing orientation
C) Sales orientation
D) Customer orientation correct answers B
Which of the following describes a company that follows a social marketing orientation?
A) It considers political and safety dimensions of its products.
B) It is a not-for-profit entity based in a developed country.
C) It is a government-owned entity from an emerging economy.
D) It generates sales to niche markets using social networking sites. correct answers A
Toyota initially failed to sell pickup trucks in the United States until it redesigned the interior to
accommodate drivers who wore cowboy hats. This demonstrates which of the following reasons
for product alterations?
A) Cultural considerations
B) Legal considerations
C) Infrastructure considerations
D) Environmental considerations correct answers A
All of the following are legal considerations to alter products to a foreign market EXCEPT:
A) Labeling requirements
B) Exchange rates
, C) Environmental protection regulations
D) Technical standards correct answers B
A company wants to make sure that it will earn a specific amount of money on a new product.
This approach best demonstrates which of the following pricing strategies?
A) A coordination strategy
B) A penetration strategy
C) A skimming strategy
D) A cost-plus strategy correct answers D
Which of the following is the selling and handling of goods through unofficial distributors?
A) The gray market
B) The skimming strategy
C) The open market
D) The penetration strategy correct answers A
From a consumer standpoint, a brand conveys a perception of whether firms will deliver what
they promise. However, the importance is more crucial in countries with strong cultural
characteristics of __________.
A) power distance
B) uncertainty avoidance
C) masculinity
D) long-term orientation correct answers B
