Test Bank for Contemporary Strategy
Analysis, 10th edition (All Chapters)
General Management Perspective - answers-A capacity for appreciating the issues associated
with organizational performance.
Strategic Leadership Perspective - answers-Having a cross-enterprise leadership perspective.
Job of the General Manager - answers-Create, capture, and appropriately distribute value for
the enterprise.
Fourth Fundamental Component of General Manager's Job - answers-Assessing performance.
Organizational Performance Measures - answers-The health of the organization and the
operational performance of the firm.
Starting Position Understanding - answers-Creating a meaningful and solid assessment of
company performance.
Typical Measures of Operating Performance - answers-Profitability, financial position, and
market performance.
Financial Position Indicator - answers-Leverage ratios.
Management Understanding Failures - answers-Negative feedback to upper-level managers
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,may be implicitly or explicitly discouraged.
Common Measures of Operating Performance - answers-Sales revenue and gross margin.
Common Measure of Organizational Health - answers-Employee satisfaction rates.
Type of Organization with Negative Operational Performance and Positive Organizational
Health - answers-A complacent organization.
Type of Organization with Positive Operational and Organizational Performance - answers-A
healthy organization.
An organization in crisis - answers-An enterprise where operating performance is positive and
organizational health is negative.
A troubled organization - answers-An enterprise where both operating and organizational
performance are negative.
A complacent organization - answers-An enterprise where operating performance is positive
and organizational health is also positive.
A healthy organization - answers-An enterprise where both operating performance and
organizational health are positive.
Vision statement purpose - answers-To prevent confusion over the purpose of the business.
Components of a vision - answers-A vision consists of a guiding philosophy and a tangible
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, image.
Core purpose and core values - answers-They represent an organization's guiding philosophy.
Apple's name change in 2007 - answers-An example of carrying out a public relations exercise.
Envisioned future timeframe - answers-Core values and core purpose need to be paired with a
vivid description that is reachable in over 10 years.
Good vision statements - answers-Best described as feasible and challenging.
Difference between vision and strategy - answers-The vision provides broad direction; strategy
sets general priorities.
Difference between tactics and strategy - answers-Tactics focus on short term; strategy focuses
on long term.
Failure to translate vision into strategy - answers-Sometimes known as strategic drift.
General manager's job aspects - answers-Setting direction and developing the business plan
must be addressed before the strategy-making process can begin.
General manager's responsibility - answers-An individual who has responsibility for all
functional aspects of the business.
Creating value - answers-The general manager is expected to create value for the organization.
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Analysis, 10th edition (All Chapters)
General Management Perspective - answers-A capacity for appreciating the issues associated
with organizational performance.
Strategic Leadership Perspective - answers-Having a cross-enterprise leadership perspective.
Job of the General Manager - answers-Create, capture, and appropriately distribute value for
the enterprise.
Fourth Fundamental Component of General Manager's Job - answers-Assessing performance.
Organizational Performance Measures - answers-The health of the organization and the
operational performance of the firm.
Starting Position Understanding - answers-Creating a meaningful and solid assessment of
company performance.
Typical Measures of Operating Performance - answers-Profitability, financial position, and
market performance.
Financial Position Indicator - answers-Leverage ratios.
Management Understanding Failures - answers-Negative feedback to upper-level managers
1
,may be implicitly or explicitly discouraged.
Common Measures of Operating Performance - answers-Sales revenue and gross margin.
Common Measure of Organizational Health - answers-Employee satisfaction rates.
Type of Organization with Negative Operational Performance and Positive Organizational
Health - answers-A complacent organization.
Type of Organization with Positive Operational and Organizational Performance - answers-A
healthy organization.
An organization in crisis - answers-An enterprise where operating performance is positive and
organizational health is negative.
A troubled organization - answers-An enterprise where both operating and organizational
performance are negative.
A complacent organization - answers-An enterprise where operating performance is positive
and organizational health is also positive.
A healthy organization - answers-An enterprise where both operating performance and
organizational health are positive.
Vision statement purpose - answers-To prevent confusion over the purpose of the business.
Components of a vision - answers-A vision consists of a guiding philosophy and a tangible
2
, image.
Core purpose and core values - answers-They represent an organization's guiding philosophy.
Apple's name change in 2007 - answers-An example of carrying out a public relations exercise.
Envisioned future timeframe - answers-Core values and core purpose need to be paired with a
vivid description that is reachable in over 10 years.
Good vision statements - answers-Best described as feasible and challenging.
Difference between vision and strategy - answers-The vision provides broad direction; strategy
sets general priorities.
Difference between tactics and strategy - answers-Tactics focus on short term; strategy focuses
on long term.
Failure to translate vision into strategy - answers-Sometimes known as strategic drift.
General manager's job aspects - answers-Setting direction and developing the business plan
must be addressed before the strategy-making process can begin.
General manager's responsibility - answers-An individual who has responsibility for all
functional aspects of the business.
Creating value - answers-The general manager is expected to create value for the organization.
3
