What are the requirements that must be considered when setting a price?
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An amount which the customer is willing to pay AND which gives a profit
What is the focus of Sales?
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Focus: aggressive sales techniques
Key Question: how can we sell MORE of what we have?
What is the Corporate Strategy?
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Anticipating and determining the needs/ wants of consumers and satisfying
these needs through the use of the 4Ps to create long term exchanges of
value
What is the definition of a place (or supply chain management)?
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All activities needed to get the product to the RIGHT customer WHEN the
customer wants it
What is the focus of Production?
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Focus: internal capability and technology
Key Question: What does the firm do best?
What is the purpose of Place (4ps)?
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a place delivers value (ex: stores)
Give this one a try later!
An amount which the customer is willing to pay AND which gives a profit
What is the focus of Sales?
Give this one a try later!
Focus: aggressive sales techniques
Key Question: how can we sell MORE of what we have?
What is the Corporate Strategy?
, Give this one a try later!
Anticipating and determining the needs/ wants of consumers and satisfying
these needs through the use of the 4Ps to create long term exchanges of
value
What is the definition of a place (or supply chain management)?
Give this one a try later!
All activities needed to get the product to the RIGHT customer WHEN the
customer wants it
What is the focus of Production?
Give this one a try later!
Focus: internal capability and technology
Key Question: What does the firm do best?
What is the purpose of Place (4ps)?
Give this one a try later!
a place delivers value (ex: stores)
