Family brand
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a brand that has the company name like "Kellogs"
product mix
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it i constantly changing, consumers adopts products at different speeds,
products remain viable for different time periods
co-branding
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oreos plus Mcflurry or taco bell plus pizza hut
heterogeneous
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the services are different from time to time
-technology/automation
-training and scripts
intangible
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cannot be seen, touched, tasted, felt, stored, it requires more cues to make
it seem mire tangible, like the atmosphere or images
action plan and implementation
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, Executive summary
body
conclusions
limitations
supplements (table, figures, appendices)
unsought
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consumers either do not think of buying or do not know about (dictionary,
fire extinguisher)
laggards
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they buy in at the end, when they get there are few competitors left and
there are already new innovations
branding
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a brand can use: name, logo, symbols, characters, slogans, jingles,
distinctive packaging
, Brand equity: brand loyalty
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customers are often less sensitive to price, marketing costs are much lower,
insulated the firm from competition
New products
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most new products are small changes to existing ones like the scent and
packaging, only a small percent are brand new to the world
empathy
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the caring individualized attention provided to customers
-performed with caring
social media research
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Give this one a try later!
a brand that has the company name like "Kellogs"
product mix
Give this one a try later!
it i constantly changing, consumers adopts products at different speeds,
products remain viable for different time periods
co-branding
,Give this one a try later!
oreos plus Mcflurry or taco bell plus pizza hut
heterogeneous
Give this one a try later!
the services are different from time to time
-technology/automation
-training and scripts
intangible
Give this one a try later!
cannot be seen, touched, tasted, felt, stored, it requires more cues to make
it seem mire tangible, like the atmosphere or images
action plan and implementation
Give this one a try later!
, Executive summary
body
conclusions
limitations
supplements (table, figures, appendices)
unsought
Give this one a try later!
consumers either do not think of buying or do not know about (dictionary,
fire extinguisher)
laggards
Give this one a try later!
they buy in at the end, when they get there are few competitors left and
there are already new innovations
branding
Give this one a try later!
a brand can use: name, logo, symbols, characters, slogans, jingles,
distinctive packaging
, Brand equity: brand loyalty
Give this one a try later!
customers are often less sensitive to price, marketing costs are much lower,
insulated the firm from competition
New products
Give this one a try later!
most new products are small changes to existing ones like the scent and
packaging, only a small percent are brand new to the world
empathy
Give this one a try later!
the caring individualized attention provided to customers
-performed with caring
social media research
Give this one a try later!
