mass media
reach a broad audience with a
product message• Ideal for
reaching large, anonymous
audiences (e.g. Super Bowl)
Follow-up
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,Informational appeals
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more cognitive and persuade using rational thought (Offer factual
information)
Desire (AIDA)
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"I like it" to "I want it."
feedback
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The feedback loop enables the receiver to tell the sender if the message
was received and decoded as intended
Transmitter
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Marketing department of agency partner
, Vertical channel conflicts
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occur when supply chain members that buy and sell to each other,
meaning they are part of the same marketing channel, disagree about the
goals or roles (retailer and manufacturer)
ACTION (AIDA)
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Purchase is one type of potential action, but further research into the
product is a common follow-up action that leads to purchase
AIDA Model
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Attention, Interest, Desire, Action
contest
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reach a broad audience with a
product message• Ideal for
reaching large, anonymous
audiences (e.g. Super Bowl)
Follow-up
Give this one a try later!
,Informational appeals
Give this one a try later!
more cognitive and persuade using rational thought (Offer factual
information)
Desire (AIDA)
Give this one a try later!
"I like it" to "I want it."
feedback
Give this one a try later!
The feedback loop enables the receiver to tell the sender if the message
was received and decoded as intended
Transmitter
Give this one a try later!
Marketing department of agency partner
, Vertical channel conflicts
Give this one a try later!
occur when supply chain members that buy and sell to each other,
meaning they are part of the same marketing channel, disagree about the
goals or roles (retailer and manufacturer)
ACTION (AIDA)
Give this one a try later!
Purchase is one type of potential action, but further research into the
product is a common follow-up action that leads to purchase
AIDA Model
Give this one a try later!
Attention, Interest, Desire, Action
contest
Give this one a try later!
