What are the various elements within the PR Toolkit?
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press releases
media kits
media inquiry responses
newsjacking
journalists and Bloggers
community Event Sponsorships
news Conferences
what are the different steps/components in the communication process
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sender, transmitter (encoding message), communications (media type
used), receiver (targeted consumer, decoding message), additionally there
, are noise & feedback factors in play
point-of-purchase (POP) display
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a merchandise display located at the point of purchase, such as at the
checkout counter in a grocery store
Name some "news-worthy' topics for consideration.
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mergers/acquisitions
hosting/attending an event
opening a new office
launching a new product
hiring a new executive
awards received
rebranding
persuasive advertising
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communication used to motivate consumers to take action, occurs in
growth & early maturity stages of PLC, may be used to reposition an
established brand
, What value does personal selling deliver?
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focuses on building long term customer relationships, contributes to
building customer loyalty, & assists the firm in identifying new opportunities
with existing customers
What are the steps in the B2B process?
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1) need recognition
2) product specification
3) RPF: request proposal
4) proposal analysis & supplier selection
5) order specification
6) performance assessment
What are the different elements of an IMC program?
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Advertising, sales promotion, public relations and personal selling,
electronic media, direct marketing.
pros & cons of magazine ads
Give this one a try later!
press releases
media kits
media inquiry responses
newsjacking
journalists and Bloggers
community Event Sponsorships
news Conferences
what are the different steps/components in the communication process
Give this one a try later!
sender, transmitter (encoding message), communications (media type
used), receiver (targeted consumer, decoding message), additionally there
, are noise & feedback factors in play
point-of-purchase (POP) display
Give this one a try later!
a merchandise display located at the point of purchase, such as at the
checkout counter in a grocery store
Name some "news-worthy' topics for consideration.
Give this one a try later!
mergers/acquisitions
hosting/attending an event
opening a new office
launching a new product
hiring a new executive
awards received
rebranding
persuasive advertising
Give this one a try later!
communication used to motivate consumers to take action, occurs in
growth & early maturity stages of PLC, may be used to reposition an
established brand
, What value does personal selling deliver?
Give this one a try later!
focuses on building long term customer relationships, contributes to
building customer loyalty, & assists the firm in identifying new opportunities
with existing customers
What are the steps in the B2B process?
Give this one a try later!
1) need recognition
2) product specification
3) RPF: request proposal
4) proposal analysis & supplier selection
5) order specification
6) performance assessment
What are the different elements of an IMC program?
Give this one a try later!
Advertising, sales promotion, public relations and personal selling,
electronic media, direct marketing.
pros & cons of magazine ads
