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MARK 3000 UGA EXAM ONE (LOOMER) QUESTIONS WITH CORRECT ANSWERS

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MARK 3000 UGA EXAM ONE (LOOMER) QUESTIONS WITH CORRECT ANSWERS

Institution
MAK 3000
Course
MAK 3000

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Sustainable competitive advantage


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-not easily copied
-can be marinated over a long period of time
(think of this like the wall a firm builds around to protect themselves)




Diversification


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a strategy of increasing sales by introducing new products into new
markets

, operational excellence


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involves a firm's focus on efficient operations and excellent supply chain
management




People (Social Impact)


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focuses on a company's responsibility toward employees, customers,
suppliers, and the broader community.




Triple Bottom Line (TBL)


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an accounting framework in which sustainability is assessed by
environmental, social, and economic outcomes




Leadership matters for firm culture


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Institution
MAK 3000
Course
MAK 3000

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