Market-Oriented Era
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When consumers again had choices, they were able to make purchasing
decisions on the basis of factors such as quality, convenience, and price.
Manufacturers and retailers thus began to focus on what consumers
wanted and needed before they designed, made, or attempted to sell their
products and services
Country Culture
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, Entails easy-to-spot visible nuances that are particular to a country such as
dress, symbols, ceremonies, language, colors, and food preferences, and
subtler aspects, which are trickier to identify
Ideas
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Intellectual concepts - thoughts, opinions, and philosophies
Regional Culture
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The influence of the area within a country in which people live
Culture
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The set of values, guiding beliefs, understandings, and ways of doing things
shared by members of a society; exists on two levels: visible artifacts and
underlying values
Gen X
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When consumers again had choices, they were able to make purchasing
decisions on the basis of factors such as quality, convenience, and price.
Manufacturers and retailers thus began to focus on what consumers
wanted and needed before they designed, made, or attempted to sell their
products and services
Country Culture
Give this one a try later!
, Entails easy-to-spot visible nuances that are particular to a country such as
dress, symbols, ceremonies, language, colors, and food preferences, and
subtler aspects, which are trickier to identify
Ideas
Give this one a try later!
Intellectual concepts - thoughts, opinions, and philosophies
Regional Culture
Give this one a try later!
The influence of the area within a country in which people live
Culture
Give this one a try later!
The set of values, guiding beliefs, understandings, and ways of doing things
shared by members of a society; exists on two levels: visible artifacts and
underlying values
Gen X
