Case 2: prominence and
discoverability
Class European platform policies
Objectives
To be able to define prominence and discoverability as theoretical and
policy concepts
→ discoverability = everything that happens after you’ve gained access
Identify key motivation why different actors pursue prominence rules
Identify key stakeholders and their interests
Identify different measures taken in EU member states + general AVMSD
framework
Critically reflect on the effectiveness of prominence measures
What is prominence?
Platform world
Multitude of services operating next to each oterh
Multitude of content
Services have to presented/provided for customers + content has to be
made visible
Not everything can be shown at the same time
User interface use techniques to stack and present services
→ catalogues, decks/swimlanes, titles, search functions, etc
→ eg where u put an app in your phone
Streamers and news providers use algorithms to present content
volumes in catalogues
In both cases = what is positioned in which way, what is visible and
findable, and what is not
⇒ core question
Case 2: prominence and discoverability 1
, Due prominence = when it is foreseen by someone else (eg through quota)
Recommender systems & curation strategies provide the basis to present
content
→ reliance on recommendation system to aid in user choice
Based on personalized viewing preferences, viewing preferences of
similar profiles (collaborative filtering), or complete randomness
Based on curated content (more than you think)
What content could be ‘pushed’ from a particular player?
→ content or services that is …
Paid for to be seen prominent
Require more investment (eg Netflix Original)
Availability in specific territories
Likely to create a buzz or hype bc of high quality, target audience, etc
Owned by the user interface’s service
→ eg Netflix Originals, Sony Smart Television & Sony Film Catalogue or
FAST channels
General definitions
💡 Prominence = the location of content and services on internet
intermediation services that are more or less visible to the final users
Due prominence (passende aandacht) = enough prominence
💡 Discoverability = the likelihood of discovery, and the related
consumption of content
Building blocks: prominence of EU works
Case 2: prominence and discoverability 2
, Due prominence = art 13
European works = art 7
Context
Catalogue diversity
US 50% ↔ EU27 E21%
The smaller the market = the smaller percentage of national shows
represented on SVOD
Current discussion
→ whether to re-include UK in quota AVMSD
What the data tells us
Most works are recent works
US dominance remains, but larger proportions of international and EU
works
Case 2: prominence and discoverability 3
discoverability
Class European platform policies
Objectives
To be able to define prominence and discoverability as theoretical and
policy concepts
→ discoverability = everything that happens after you’ve gained access
Identify key motivation why different actors pursue prominence rules
Identify key stakeholders and their interests
Identify different measures taken in EU member states + general AVMSD
framework
Critically reflect on the effectiveness of prominence measures
What is prominence?
Platform world
Multitude of services operating next to each oterh
Multitude of content
Services have to presented/provided for customers + content has to be
made visible
Not everything can be shown at the same time
User interface use techniques to stack and present services
→ catalogues, decks/swimlanes, titles, search functions, etc
→ eg where u put an app in your phone
Streamers and news providers use algorithms to present content
volumes in catalogues
In both cases = what is positioned in which way, what is visible and
findable, and what is not
⇒ core question
Case 2: prominence and discoverability 1
, Due prominence = when it is foreseen by someone else (eg through quota)
Recommender systems & curation strategies provide the basis to present
content
→ reliance on recommendation system to aid in user choice
Based on personalized viewing preferences, viewing preferences of
similar profiles (collaborative filtering), or complete randomness
Based on curated content (more than you think)
What content could be ‘pushed’ from a particular player?
→ content or services that is …
Paid for to be seen prominent
Require more investment (eg Netflix Original)
Availability in specific territories
Likely to create a buzz or hype bc of high quality, target audience, etc
Owned by the user interface’s service
→ eg Netflix Originals, Sony Smart Television & Sony Film Catalogue or
FAST channels
General definitions
💡 Prominence = the location of content and services on internet
intermediation services that are more or less visible to the final users
Due prominence (passende aandacht) = enough prominence
💡 Discoverability = the likelihood of discovery, and the related
consumption of content
Building blocks: prominence of EU works
Case 2: prominence and discoverability 2
, Due prominence = art 13
European works = art 7
Context
Catalogue diversity
US 50% ↔ EU27 E21%
The smaller the market = the smaller percentage of national shows
represented on SVOD
Current discussion
→ whether to re-include UK in quota AVMSD
What the data tells us
Most works are recent works
US dominance remains, but larger proportions of international and EU
works
Case 2: prominence and discoverability 3
