BUAD 332 Final (MOON) Questions and Correct Answers

BUAD 332 Final (MOON) Questions and Correct Answers forms of direct marketing - Correct Answer - direct-mail marketing - catalog marketing - telemarketing - direct-response TV marketing - kiosk marketing - new digital techonologies - online marketing - face-to-face selling new digital direct marketing technologies - Correct Answer mobile phone marketing new digital direct marketing technologies example - Correct Answer Prismaxel for mobile marketing and GPShopper click-and-mortar business trends - Correct Answer - almost all traditional companies now have online sales - click-and-mortar firms have more success than click-only corporate websites - Correct Answer designed to build customer goodwill, collect customer feedback, and supplement other sales channels, rather than to sell the company's product directly (PR) marketing web sites - Correct Answer web site that engages consumers in interactions that move them closer to a direct purchase or other marketing outcome (Direct marketing) The International Trade System - Correct Answer restrictions—tariffs, quotas, embargos, exchange controls, and non-tariff trade barriers The W