BUAD 332 Exam 2 Questions and Correct Answers 2026/2027

BUAD 332 Exam 2 Questions and Correct Answers 2026/2027 1. New product ideas come from ____. a. internal sources, using company R&D b. external sources, listening to distributors and suppliers c. external sources, watching and listening to customers d. Both A and C e. All of the above are source of new product ideas - Correct Answer e. All of the above are source of new product ideas. Frequent purchases, little planning, low customer involvement, low prices, widespread distribution, and convenient locations are characteristics of ____. a. shopping products b. convenience products c. unsought goods d. specialty products - Correct Answer b. convenience products 3. A product's ____ is the place the product occupies in consumers' minds relative to competing products. a. life-cycle stage b. location c. positioning d. distribution - Correct Answer c. positioning 4. Coors has labels on their beer bottles that turn blue when the beer is at the optimal drinking temperature. This is an example of ____. a. co-brand