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Media Contact List
A short, detailed, summary of all mass media in your area. This list should be
organized into specific groups.
Each media outlet should include (list):
Name and affiliation
Complete POC (email, mailing address, phone numbers)
Two Years
If no set policy is in place, media engagement files should be kept at least how
long?
Press Kit
Historical fact sheets, command team biographies, press releases & fact sheets on
issue/event/topic, and PA contact information are typical included in what kit?
Public affairs guidance
This guidance provides talking points, command messages, Q&A and spell out
roles & responsibilities.
, After Action Reports
Provides statistical information & lessons learned to shape future engagements.
Other files that should be kept to assist with answering questions.
Background information on weapon system & equipment
Responsibilities & job descriptions
Letters, memorandums & messages relating to PA & engagement with the media
An audience, the message, and the media available
To release a message three things must be considered:
5 Media Types
Internet based capabilities
News publications
Radio
Television
Wire services
Wire services
Press association that creates news content. Large amount of news content
produced by major press associations.