Macro and Micro Environmental Factors
The business environment is characterized by dynamic, complex, uncertain, and interrelated internal and external factors that constantly influence an organization's operations, performance, and strategy. It is defined by the total of external forces (customers, competitors, technology, regulations) and internal forces (management, employees) which are often unpredictable.
Written for
- Institution
- GGSESTC
- Course
- NBBA201 (BBA)
Document information
- Uploaded on
- April 23, 2026
- Number of pages
- 12
- Written in
- 2024/2025
- Type
- Class notes
- Professor(s)
- Prof. asif faizi
- Contains
- All classes
Subjects
-
internal environment
-
microeconomics and macroeconomics notes