GCU MKT-315 FINAL FINAL TEST 2026 QUESTIONS WITH
CORRECT ANSWERS GRADED A+
● A message is conveyed by means of an ___, such as a sales person or advertising media.
Answer: channel of communication
● the process of having a sender transform an idea into a set of symbols in communication is.
Answer: encoding
● the info sent by a source reciever in the communication process is called. Answer: a
message
● profit equation. Answer: total revenue minus total cost
● total money recieved from sale of a product is. Answer: total revenue
● after a reciever responds to a message, the senders interpretation of it is called. Answer:
feedback
● form of communication seeks to influence feelings/opinions is referred to as. Answer: public
relations
● stage of personnel selling process to ensure customer satisfaction. Answer: follow up
● personal selling process encompasses ___ distinct selling stages. Answer: 6
● any form of nonpersonnel communication of a product, service is referred to as. Answer:
advertising
● pull strategy. Answer: consumers ask retailers for the product
● salesperson who processes routine orders. Answer: order taker
● 2 types of personnel selling. Answer: order taking order getting
● combination compensation plan. Answer: paid salary plus commission on sales or profits
generated
● social media site. Answer: social network
CORRECT ANSWERS GRADED A+
● A message is conveyed by means of an ___, such as a sales person or advertising media.
Answer: channel of communication
● the process of having a sender transform an idea into a set of symbols in communication is.
Answer: encoding
● the info sent by a source reciever in the communication process is called. Answer: a
message
● profit equation. Answer: total revenue minus total cost
● total money recieved from sale of a product is. Answer: total revenue
● after a reciever responds to a message, the senders interpretation of it is called. Answer:
feedback
● form of communication seeks to influence feelings/opinions is referred to as. Answer: public
relations
● stage of personnel selling process to ensure customer satisfaction. Answer: follow up
● personal selling process encompasses ___ distinct selling stages. Answer: 6
● any form of nonpersonnel communication of a product, service is referred to as. Answer:
advertising
● pull strategy. Answer: consumers ask retailers for the product
● salesperson who processes routine orders. Answer: order taker
● 2 types of personnel selling. Answer: order taking order getting
● combination compensation plan. Answer: paid salary plus commission on sales or profits
generated
● social media site. Answer: social network
