MKT 3401 EXAM 1 (LSU-KARAM)/ KARAM TEST 1 WITH
COMPLETE SOLUTION RATED A+ NEW EDITION
John Camp's/Kant 4 "keys to being successful" - Have to be able to: - Ans 1. Market yourself
2. Sell yourself
3. Network (K-now ppl)
4. Maintain Contact (sustain long term relationships)
To be successful: you must have these 5 traits: - Ans C.H.A.S.E.
1. Creative
2. Agressive
3. Enthusiastic
4. Smart
5. Honest/Trustworthy
Companies look for and as some of their core values. - Ans Trust and Honesty
What do people think and do when they see or hear your name... How do you develop this?
(how you sell yourself) - Ans Personal Branding
What makes you likable?
- your delivery, and
- your delivery. - Ans - Vocal delivery
- Visual delivery
Vocal delivery is % of your emotional impact. Tone, sound like you care. Try Pausing. - Ans
38%
,Visual delivery is % of your emotional impact. *Facial Expressions, and your * look* -
Ans 55%, Visual = "Default look"
the emotional impact you have on somebody. - Ans Likability
are the #1 most critical part of Visual delivery - Ans FACIAL EXPRESSIONS
Images can be created as quick as of a second. And opinions can be formulated in only
seconds. - Ans 1/24th of a second.
Opinions in 10 seconds.
In sustaining your default look and dealing with others' facial reactions to you, its important to:
- Ans Maintain Poise!
The last 7% of your emotional impact (likability) is your * (or maybe ). -
Ans Verbal Arrangement/Physical Appearance
Kenneth Feinberg (who listened to 2000 ppl's appeal, only 2% appealed to next level) says most
important skill in negotiating is . - Ans Listening
#1 thing IV leagues look for are and skills - Ans Interpersonal and Communication
skills
2nd most critical skill: . Interact in a positive way even with differences. - Ans Teamwork
#3 skill of importance - Ans Honesty (ethical)
, #4 characteristic: - Ans Smart
3 types of presenters; - Ans - Show runner
- Neophyte
- Artists
Sensational and Exceptional, can sell anything - Ans show runner
nervous presenter, get it done, effective, MAJORITY of presenters. - Ans Neophyte
a little different, extreme dress, diff. lifestyles and looks. This can bring a whole lot of VALUE. -
Ans Artist
Personal Brand formula:
+ + X - Ans Performance + Personality + (Visibility X Trust)
Performance = - Ans your success
People have different ideas about what is - Ans credibility
"what makes you BELIEVABLE", What we do to make people pay attention to us and to
influence. Critical. - Ans Credibility
What are the 3 elements that can improve your credibility?
1.
2. (show you're skilled/competent)
2. (style/swagger/that makes you look able) - Ans 1. Trust/Honesty (T.E.A.)
COMPLETE SOLUTION RATED A+ NEW EDITION
John Camp's/Kant 4 "keys to being successful" - Have to be able to: - Ans 1. Market yourself
2. Sell yourself
3. Network (K-now ppl)
4. Maintain Contact (sustain long term relationships)
To be successful: you must have these 5 traits: - Ans C.H.A.S.E.
1. Creative
2. Agressive
3. Enthusiastic
4. Smart
5. Honest/Trustworthy
Companies look for and as some of their core values. - Ans Trust and Honesty
What do people think and do when they see or hear your name... How do you develop this?
(how you sell yourself) - Ans Personal Branding
What makes you likable?
- your delivery, and
- your delivery. - Ans - Vocal delivery
- Visual delivery
Vocal delivery is % of your emotional impact. Tone, sound like you care. Try Pausing. - Ans
38%
,Visual delivery is % of your emotional impact. *Facial Expressions, and your * look* -
Ans 55%, Visual = "Default look"
the emotional impact you have on somebody. - Ans Likability
are the #1 most critical part of Visual delivery - Ans FACIAL EXPRESSIONS
Images can be created as quick as of a second. And opinions can be formulated in only
seconds. - Ans 1/24th of a second.
Opinions in 10 seconds.
In sustaining your default look and dealing with others' facial reactions to you, its important to:
- Ans Maintain Poise!
The last 7% of your emotional impact (likability) is your * (or maybe ). -
Ans Verbal Arrangement/Physical Appearance
Kenneth Feinberg (who listened to 2000 ppl's appeal, only 2% appealed to next level) says most
important skill in negotiating is . - Ans Listening
#1 thing IV leagues look for are and skills - Ans Interpersonal and Communication
skills
2nd most critical skill: . Interact in a positive way even with differences. - Ans Teamwork
#3 skill of importance - Ans Honesty (ethical)
, #4 characteristic: - Ans Smart
3 types of presenters; - Ans - Show runner
- Neophyte
- Artists
Sensational and Exceptional, can sell anything - Ans show runner
nervous presenter, get it done, effective, MAJORITY of presenters. - Ans Neophyte
a little different, extreme dress, diff. lifestyles and looks. This can bring a whole lot of VALUE. -
Ans Artist
Personal Brand formula:
+ + X - Ans Performance + Personality + (Visibility X Trust)
Performance = - Ans your success
People have different ideas about what is - Ans credibility
"what makes you BELIEVABLE", What we do to make people pay attention to us and to
influence. Critical. - Ans Credibility
What are the 3 elements that can improve your credibility?
1.
2. (show you're skilled/competent)
2. (style/swagger/that makes you look able) - Ans 1. Trust/Honesty (T.E.A.)
