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Local communities, creditors, trade associations, governments, special-
interest groups, stockholder, etc.
Demographic Segment
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Demographics is the distribution of individuals in a society in terms of age,
sex, marital status, income, ethnicity and other personal attributes that may
determine buying patterns (customer needs + size of potential market).
,The Intensity of Rivalry among
Competitors in an Industry
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Rivalry - the intensity of competition among a firm's direct competitors
(within-industry competition).
High levels of rivalry are indicated by:
-frequent price cutting
-intense advertising campaigns
-frequent product introductions
-increased customer service or warranties
-rapid competitive actions and reactions
Some forms of competition are harmful, while some are beneficial.
The Threat of Substitute Products and Services
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All firms within an industry compete with industries producing substitute
products and services (cross-industry competition).
Substitute products/services: products/services that can perform the same
function (meet approximately the same customer needs) as the industry's
offerings but do so in a different way.
Performance indicates if strategy works or not
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, -The stronger a firm's current overall performance, the more likely it has a
well-conceived, well-executed strategy.
-The weaker a firm's financial performance and market standing, the more
its current strategy must be questioned and the more likely the need for
radical changes
Strategic Management Process: Step 3
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Actions/Strategy Implementation
-Allocate necessary resources
-Design the organization to bring intended strategies to reality
Sociocultural Segment
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The values, beliefs and lifestyle of a society.
Trends in sociocultural factors affect the demand for a company's products
and how that company operates.
The Intensity of Rivalry among
Competitors in an Industry cont.
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