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the extent to which a firm's actions over time are consistent
differentiation strategy
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attempts to convince customers to pay a premium price for its good or
services by providing
unique and desirable feature
, intellectual property
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refers to creations of the mind, such as inventions, artistic products, and
symbols
Intended Strategy
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the strategy the organization decides on during the planning phase and
wants to use
Icons
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CEOs possessing both fame and strong
reputations. The icon CEO combines style
and substance in the execution of his/her job
responsibilities.
Generic Strategy
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