Sociocultural Segment
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- The values, beliefs and lifestyle of a society. (Right or wrong, acceptable
or unacceptable, fashionable or unfashionable).
- Trends in sociocultural factors affect the demand for a company's
products and how that company operates. (Health consciousness, more
women in the workforce, concern for the environment, emphasis on safety,
career attitudes, postponement of family formation, increase in temporary
workers)
Environmental Scanning
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, - Predicts environmental changes to come
- Detects changes already underway
- Allows the firm to be proactive
Factor Weights
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- The framework's (PESTDG) factors will very in importance to a given
company based on its industry and the goods it produces
- Factors that are more likely to change in the future or more relevant to a
given company will carry greater importance
- Conglomerate companies that produce a wide range of products (such as
Sony, Disney, or BP) my find it more useful to analyse one department of
their company at a time with the PESTDG framework, thus focusing on the
specific factors relevant to that one department
- A company may also wish to divide factors into geographical relevance,
such as local, national, and global
Economic Segment
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- The health of the economic systems within which firms operate
- Recession, depression, business cycle
- Economic factors affect the purchasing power of potential clients and the
firm's cost of capital. (Economic growth, unemployment rates, consumer
price index, interest rates, currency exchange rates, inflation rate)
Give this one a try later!
- The values, beliefs and lifestyle of a society. (Right or wrong, acceptable
or unacceptable, fashionable or unfashionable).
- Trends in sociocultural factors affect the demand for a company's
products and how that company operates. (Health consciousness, more
women in the workforce, concern for the environment, emphasis on safety,
career attitudes, postponement of family formation, increase in temporary
workers)
Environmental Scanning
Give this one a try later!
, - Predicts environmental changes to come
- Detects changes already underway
- Allows the firm to be proactive
Factor Weights
Give this one a try later!
- The framework's (PESTDG) factors will very in importance to a given
company based on its industry and the goods it produces
- Factors that are more likely to change in the future or more relevant to a
given company will carry greater importance
- Conglomerate companies that produce a wide range of products (such as
Sony, Disney, or BP) my find it more useful to analyse one department of
their company at a time with the PESTDG framework, thus focusing on the
specific factors relevant to that one department
- A company may also wish to divide factors into geographical relevance,
such as local, national, and global
Economic Segment
Give this one a try later!
- The health of the economic systems within which firms operate
- Recession, depression, business cycle
- Economic factors affect the purchasing power of potential clients and the
firm's cost of capital. (Economic growth, unemployment rates, consumer
price index, interest rates, currency exchange rates, inflation rate)
