the product development process
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1. idea generation
2. concept testing
3. product development
4. market testing
5. product launch
6. evaluation of results
big data
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, data sets that are too large and complex to analyze with conventional data
management and data mining software
coercive power
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A type of marketing channel power that occurs when the channel member
exerting the power threatens to punish or punishes another channel
member for not undertaking certain tasks it wants it to do
retailers' cooperative
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A marketing channel intermediary that buys collectively for a group of
retailers to achieve price and promotion economies of scale. It is similar to
a wholesaler, except that the retailer members have some control over, and
sometimes ownership of, the cooperative's operations.
product development (product design)
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entails a process of balancing various engineering, manufacturing,
marketing, and economic considerations to develop a product's form and
features or a service's features
,marketing research process
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1. Defining the objectives and research needs
2. Designing the research
3. Data collection process
4. Analyzing data and developing insights
5. Action plan and implementation
shopping products
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products or services for which consumers will spend a fair amount of time
comparing alternatives, such as apparel, fragrances, and appliances
referent power
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A type of marketing channel power that occurs if one channel member
wants to be associated with another channel member. The channel member
with whom the others wish to be associated has the power and can get
them to do what they want
experimental research
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A type of conclusive and quantitative research that systematically
manipulates one or more variables to determine which variables have a
causal effect on other variables
price discrimination
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The practice of selling the same product to different resellers (wholesalers,
distributors, or retailers) or to the ultimate consumer at different prices;
some, but not all, forms of price discrimination are illegal
price elasticity of demand
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Measures how changes in a price affect the quantity of the product
demanded; specifically, the ratio of the percentage change in quantity
demanded to the percentage change in price.
first movers
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1. idea generation
2. concept testing
3. product development
4. market testing
5. product launch
6. evaluation of results
big data
Give this one a try later!
, data sets that are too large and complex to analyze with conventional data
management and data mining software
coercive power
Give this one a try later!
A type of marketing channel power that occurs when the channel member
exerting the power threatens to punish or punishes another channel
member for not undertaking certain tasks it wants it to do
retailers' cooperative
Give this one a try later!
A marketing channel intermediary that buys collectively for a group of
retailers to achieve price and promotion economies of scale. It is similar to
a wholesaler, except that the retailer members have some control over, and
sometimes ownership of, the cooperative's operations.
product development (product design)
Give this one a try later!
entails a process of balancing various engineering, manufacturing,
marketing, and economic considerations to develop a product's form and
features or a service's features
,marketing research process
Give this one a try later!
1. Defining the objectives and research needs
2. Designing the research
3. Data collection process
4. Analyzing data and developing insights
5. Action plan and implementation
shopping products
Give this one a try later!
products or services for which consumers will spend a fair amount of time
comparing alternatives, such as apparel, fragrances, and appliances
referent power
Give this one a try later!
A type of marketing channel power that occurs if one channel member
wants to be associated with another channel member. The channel member
with whom the others wish to be associated has the power and can get
them to do what they want
experimental research
, Give this one a try later!
A type of conclusive and quantitative research that systematically
manipulates one or more variables to determine which variables have a
causal effect on other variables
price discrimination
Give this one a try later!
The practice of selling the same product to different resellers (wholesalers,
distributors, or retailers) or to the ultimate consumer at different prices;
some, but not all, forms of price discrimination are illegal
price elasticity of demand
Give this one a try later!
Measures how changes in a price affect the quantity of the product
demanded; specifically, the ratio of the percentage change in quantity
demanded to the percentage change in price.
first movers
Give this one a try later!
