__________: Pieces of information that have already been collected from other sources
and
usually are readily available.
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secondary data
__________: Closed-ended questions for which a discrete set of response alternatives,
or specific answers, is provided for respondents to evaluate.
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structured questions
, __________: Organized, analyzed, interpreted data that offer value to marketers.
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information
Secondary data include both _____ and _____ data sources.
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internal and external
__________: raw numbers or facts
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data
__________: Large computer files that store millions and even billions of pieces of
individual data
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data warehouses
and
usually are readily available.
Give this one a try later!
secondary data
__________: Closed-ended questions for which a discrete set of response alternatives,
or specific answers, is provided for respondents to evaluate.
Give this one a try later!
structured questions
, __________: Organized, analyzed, interpreted data that offer value to marketers.
Give this one a try later!
information
Secondary data include both _____ and _____ data sources.
Give this one a try later!
internal and external
__________: raw numbers or facts
Give this one a try later!
data
__________: Large computer files that store millions and even billions of pieces of
individual data
Give this one a try later!
data warehouses
