What are the macroenvironmental factors of the marketing framework?
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Culture
Political/Legal
Economic
Demographics
Social Trends
Technology
effective segmentation and targeting characteristics that lead to profitability:
RESPONSIVE
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, customers must:
-react positively to a firms offering
-move toward the firms products/services
-accept the firms value proposition
What is a psychological cost?
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the psychological toll it has on you as a person, ex: stress from class,
studying
Brand Essence: Laddering Up
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Dove - true colors campaign
(sincerity, no false promises, natural/clean, basic, simple. **Huge success
for Dove!
When is there low bargaining power?
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When there is a high number of potential buyers/suppliers, when there is
low information
, What is an example of a cash cow?
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Budweiser
What is marketings second task?
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Satisfying customer needs
Give an example of a firm with Operational Excellence?
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McDonalds, Chipotle, UPS
Give an example of a firm with Product Excellence?
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Apple, Virgin, Abercrombie and Fitch
Give this one a try later!
Culture
Political/Legal
Economic
Demographics
Social Trends
Technology
effective segmentation and targeting characteristics that lead to profitability:
RESPONSIVE
Give this one a try later!
, customers must:
-react positively to a firms offering
-move toward the firms products/services
-accept the firms value proposition
What is a psychological cost?
Give this one a try later!
the psychological toll it has on you as a person, ex: stress from class,
studying
Brand Essence: Laddering Up
Give this one a try later!
Dove - true colors campaign
(sincerity, no false promises, natural/clean, basic, simple. **Huge success
for Dove!
When is there low bargaining power?
Give this one a try later!
When there is a high number of potential buyers/suppliers, when there is
low information
, What is an example of a cash cow?
Give this one a try later!
Budweiser
What is marketings second task?
Give this one a try later!
Satisfying customer needs
Give an example of a firm with Operational Excellence?
Give this one a try later!
McDonalds, Chipotle, UPS
Give an example of a firm with Product Excellence?
Give this one a try later!
Apple, Virgin, Abercrombie and Fitch
