the use of a variety of statistical analysis tools to uncover previously unknown patterns
in the data stored in databases or relationships among variables
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data mining
organized, analyzed, interpreted data that offer value to marketers
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information
raw numbers or facts
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data
data collected to address specific research needs
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primary data
the process by which ideas are transformed into new products and services that will
help firms grow
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innovation
the second group of consumers in the diffusion of innovation model, after innovators,
to use a product or service innovation; generally don't like to take as much risk as
innovators but instead wait and purchase the product after careful review
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early adopters
, A research technique in which a small group of persons (usually 8 to 12) comes
together for an intensive discussion about a particular topic, with the conversation
guided by a trained moderator using an unstructured method of inquiry.
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focus group interview
pieces of information that have already been collected from other sources and
usually are readily available
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Secondary data
the wrapper or exterior carton that contains the primary package and provides the
UPC label used by retail scanners; can contain additional product information that
may not be available on the primary package
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secondary package
the use of the same brand name within the same product line and represents an
increase in a product line's depth
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in the data stored in databases or relationships among variables
Give this one a try later!
data mining
organized, analyzed, interpreted data that offer value to marketers
Give this one a try later!
information
raw numbers or facts
,Give this one a try later!
data
data collected to address specific research needs
Give this one a try later!
primary data
the process by which ideas are transformed into new products and services that will
help firms grow
Give this one a try later!
innovation
the second group of consumers in the diffusion of innovation model, after innovators,
to use a product or service innovation; generally don't like to take as much risk as
innovators but instead wait and purchase the product after careful review
Give this one a try later!
early adopters
, A research technique in which a small group of persons (usually 8 to 12) comes
together for an intensive discussion about a particular topic, with the conversation
guided by a trained moderator using an unstructured method of inquiry.
Give this one a try later!
focus group interview
pieces of information that have already been collected from other sources and
usually are readily available
Give this one a try later!
Secondary data
the wrapper or exterior carton that contains the primary package and provides the
UPC label used by retail scanners; can contain additional product information that
may not be available on the primary package
Give this one a try later!
secondary package
the use of the same brand name within the same product line and represents an
increase in a product line's depth
Give this one a try later!
