Situation Analysis (SWOT)
Strengths, Weaknesses,
Opportunities, and Threats
,Growth Strategies
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strategies firms use to grow based on the decision to enter new markets or
develop new products and services
Incremental innovation
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small improvements to existing offerings
Procedural fairness
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perceived fairness of the process used to resolve them
Private Label Brands
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, Also known as store brands, these products developed by and sold by
retailers
Fixed Costs
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Costs that Remain at a consistent level regardless of the volume of goods
or services being produced
Line Extension
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New product under the same brand within the same product line (same
category)
Locational Excellence
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Achieved by having a strong physical location and/or Internet presence;
especially important for retailers and service providers
Need Recognition
Strengths, Weaknesses,
Opportunities, and Threats
,Growth Strategies
Give this one a try later!
strategies firms use to grow based on the decision to enter new markets or
develop new products and services
Incremental innovation
Give this one a try later!
small improvements to existing offerings
Procedural fairness
Give this one a try later!
perceived fairness of the process used to resolve them
Private Label Brands
Give this one a try later!
, Also known as store brands, these products developed by and sold by
retailers
Fixed Costs
Give this one a try later!
Costs that Remain at a consistent level regardless of the volume of goods
or services being produced
Line Extension
Give this one a try later!
New product under the same brand within the same product line (same
category)
Locational Excellence
Give this one a try later!
Achieved by having a strong physical location and/or Internet presence;
especially important for retailers and service providers
Need Recognition
