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Qualtrics XM Certification Exam 64 Questions with
Answers.
What 6 skills or actions are required to build XM capabilities? (Competency component of XM)
Lead, Realize, Activate, Enlighten, Respond, Disrupt
What are the 5 stages of the Human Experience Cycle?
Expectations > Experiences > Perceptions > Attitudes > Behaviors
What are the 6 types of X-Data?
Experience Expectations, Interaction Perceptions, Journey Perceptions, Relationship Attitudes, Ad-Hoc
Diagnostics, Choice Preferences
What type of X-data meets this definition: How people think/feel about a future interaction with an org.
Options: Experience Expectations, Interaction Perceptions, Journey Perceptions, Relationship Attitudes,
Ad-Hoc Diagnostics, Choice Preferences
Experience Expectations
What type of X-data meets this definition: How people think/feel about a specific interaction with the
company. Options: Experience Expectations, Interaction Perceptions, Journey Perceptions, Relationship
Attitudes, Ad-Hoc Diagnostics, Choice Preferences
Interaction Perceptions
What type of X-data meets this definition: How people think/feel about a collection of activities they
encountered along their journey to achieve a specific goal. Options: Experience Expectations, Interaction
Perceptions, Journey Perceptions, Relationship Attitudes, Ad-Hoc Diagnostics, Choice Preferences
Journey Perceptions
pg. 1
, Page 2
What type of X-data is this example? - Whether an employee was happy with the process of resolving a
problem with the IT help desk
Journey Perceptions
What type of X-data is this example? - if a customer is likely to recommend the org to others
Relationship Attitudes
What type of X-data meets this definition: How people feel about relationships with other people in
their org, which reflects overall health of relationship between a company and its customers,
employees, partners, etc. Options: Experience Expectations, Interaction Perceptions, Journey
Perceptions, Relationship Attitudes, Ad-Hoc Diagnostics, Choice Preferences
Relationship Attitudes
What type of X-data meets this definition: How people think/feel about a particular problem or
opportunity (collected as needed based on other findings). Options: Experience Expectations,
Interaction Perceptions, Journey Perceptions, Relationship Attitudes, Ad-Hoc Diagnostics, Choice
Preferences
Ad-Hoc Diagnostics
What type of X-data meets this definition: How people rank different alternatives based on their
preferences. Options: Experience Expectations, Interaction Perceptions, Journey Perceptions,
Relationship Attitudes, Ad-Hoc Diagnostics, Choice Preferences
Choice Preferences
What type of X-data is this example? - Employee Pulse surveys
pg. 2
Qualtrics XM Certification Exam 64 Questions with
Answers.
What 6 skills or actions are required to build XM capabilities? (Competency component of XM)
Lead, Realize, Activate, Enlighten, Respond, Disrupt
What are the 5 stages of the Human Experience Cycle?
Expectations > Experiences > Perceptions > Attitudes > Behaviors
What are the 6 types of X-Data?
Experience Expectations, Interaction Perceptions, Journey Perceptions, Relationship Attitudes, Ad-Hoc
Diagnostics, Choice Preferences
What type of X-data meets this definition: How people think/feel about a future interaction with an org.
Options: Experience Expectations, Interaction Perceptions, Journey Perceptions, Relationship Attitudes,
Ad-Hoc Diagnostics, Choice Preferences
Experience Expectations
What type of X-data meets this definition: How people think/feel about a specific interaction with the
company. Options: Experience Expectations, Interaction Perceptions, Journey Perceptions, Relationship
Attitudes, Ad-Hoc Diagnostics, Choice Preferences
Interaction Perceptions
What type of X-data meets this definition: How people think/feel about a collection of activities they
encountered along their journey to achieve a specific goal. Options: Experience Expectations, Interaction
Perceptions, Journey Perceptions, Relationship Attitudes, Ad-Hoc Diagnostics, Choice Preferences
Journey Perceptions
pg. 1
, Page 2
What type of X-data is this example? - Whether an employee was happy with the process of resolving a
problem with the IT help desk
Journey Perceptions
What type of X-data is this example? - if a customer is likely to recommend the org to others
Relationship Attitudes
What type of X-data meets this definition: How people feel about relationships with other people in
their org, which reflects overall health of relationship between a company and its customers,
employees, partners, etc. Options: Experience Expectations, Interaction Perceptions, Journey
Perceptions, Relationship Attitudes, Ad-Hoc Diagnostics, Choice Preferences
Relationship Attitudes
What type of X-data meets this definition: How people think/feel about a particular problem or
opportunity (collected as needed based on other findings). Options: Experience Expectations,
Interaction Perceptions, Journey Perceptions, Relationship Attitudes, Ad-Hoc Diagnostics, Choice
Preferences
Ad-Hoc Diagnostics
What type of X-data meets this definition: How people rank different alternatives based on their
preferences. Options: Experience Expectations, Interaction Perceptions, Journey Perceptions,
Relationship Attitudes, Ad-Hoc Diagnostics, Choice Preferences
Choice Preferences
What type of X-data is this example? - Employee Pulse surveys
pg. 2
