COB 300 ATAV FINAL EXAM QUESTIONS
COMPLETE WITH 100% VERIFIED
ANSWERS
\.production oriented era - ANSWERS✔-focused on producing goods efficiently
and pushing them to the market (pre 1920s)
\.sales oriented era - ANSWERS✔-focused on persuading consumers to buy
through aggressive selling techniques(1920s-1940s)
\.market oriented era - ANSWERS✔-focused on understanding customer needs
and delivering products that satisfied those need (1950s-1990s)
\.value based marketing era - ANSWERS✔-focused on creating long term
relationships and superior value for customers, often through enhanced customer
experiences and emotional engagement (2000s-present)
\.SWOT analysis - ANSWERS✔-strategic planning tool used to identify and evaluate
the strengths, weaknesses, opportunities, and threats of a business
\.strengths - ANSWERS✔-internal factors that give the business a competitive
advantage
, \.weaknesses - ANSWERS✔-internal factors that place the business at a
disadvantage
\.opportunities - ANSWERS✔-external factors that could potentially benefit the
business or create growth opportunities
\.threats - ANSWERS✔-external factors that could harm or hinder the business
\.portfolio analysis - ANSWERS✔-strategic tool used by businesses to evaluate the
relative performance and potential of different business units within the company.
consists of stars, cash cows, question marks, and dogs
\.stars - ANSWERS✔-market growth rate: high
market share: high
they are the leaders in their industry. ex. iPhone in a fast growing market and
experiences high demand and innovation. invest heavily into stars
\.cash cows - ANSWERS✔-market growth rate: low
market share: high
mature, stable, and profitable products that generate more cash than they
consume. ex. coca cola dominates the market but is in a mature, low growth
stage. it generates revenue without needing much investment. harvest or
maintain investment
COMPLETE WITH 100% VERIFIED
ANSWERS
\.production oriented era - ANSWERS✔-focused on producing goods efficiently
and pushing them to the market (pre 1920s)
\.sales oriented era - ANSWERS✔-focused on persuading consumers to buy
through aggressive selling techniques(1920s-1940s)
\.market oriented era - ANSWERS✔-focused on understanding customer needs
and delivering products that satisfied those need (1950s-1990s)
\.value based marketing era - ANSWERS✔-focused on creating long term
relationships and superior value for customers, often through enhanced customer
experiences and emotional engagement (2000s-present)
\.SWOT analysis - ANSWERS✔-strategic planning tool used to identify and evaluate
the strengths, weaknesses, opportunities, and threats of a business
\.strengths - ANSWERS✔-internal factors that give the business a competitive
advantage
, \.weaknesses - ANSWERS✔-internal factors that place the business at a
disadvantage
\.opportunities - ANSWERS✔-external factors that could potentially benefit the
business or create growth opportunities
\.threats - ANSWERS✔-external factors that could harm or hinder the business
\.portfolio analysis - ANSWERS✔-strategic tool used by businesses to evaluate the
relative performance and potential of different business units within the company.
consists of stars, cash cows, question marks, and dogs
\.stars - ANSWERS✔-market growth rate: high
market share: high
they are the leaders in their industry. ex. iPhone in a fast growing market and
experiences high demand and innovation. invest heavily into stars
\.cash cows - ANSWERS✔-market growth rate: low
market share: high
mature, stable, and profitable products that generate more cash than they
consume. ex. coca cola dominates the market but is in a mature, low growth
stage. it generates revenue without needing much investment. harvest or
maintain investment
