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TEST BANK FOR
MARKETING 12 TH
EDITION
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TRUE/FALSE
1 : In most cases, in order for a firm to succeed in a competitive market, it needs to have a clear
understanding of the marketplace and produce products based on the wants and needs of the
customers, rather than expecting the customers to want the products manufactured solely
based on the assessment of the firms internal capabilities.
A : true
B : false
Correct Answer : A
2 : With the help of an effective sales force that devises high-quality sales techniques, a sales-
oriented firm can successfully convince customers to purchase goods and services that they
neither wanted nor needed.
A : true
B : false
Correct Answer : B
3 : The Internet and the extensive use of social media have fueled the change in power from
consumers and business users to manufacturers and retailers.
A : true
B : false
Correct Answer : B
4 : Customers perceive high-quality products that are sold at high prices to be a good value.
A : true
B : false
Correct Answer : B
5 : Training nplays nan nimportant nrole nin ncustomer nservice nand nrelationship nbuilding.
A n: ntrue
B n: nfalse
Correct nAnswer n: nA
6 : nThe norganizations nthat nare nfrequently nnoted nfor ndelivering nsuperior ncustomer nvalue
nand nproviding nhigh nlevels nof ncustomer nsatisfaction nassign nemployees nto nteams nand
nteach nthem nteam- nbuilding nskills.
A n: ntrue
B n: nfalse
Correct nAnswer n: nA
7 : nA nsales-oriented nfirm ndefines nits nmission nin nterms nof nbenefits nits ncustomers nseek,
nwhile na nmarket-oriented nfirm ndefines nits nbusiness nin nterms nof ngoods nand nservices.
A n: ntrue
B n: nfalse
Correct nAnswer n: nB
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8 : nA nsales-oriented nfirm ntargets nits nproducts nat neverybody, nwhile na nmarket-oriented
norganization naims nat nselling nits nproducts nto na nspecific ncustomer ngroup.
A n: ntrue
B n: nfalse
Correct nAnswer n: nA
9 : nThrift nstores nseek nto nachieve nprofitability nthrough nhigh nsales nvolumes.
A n: ntrue
B n: nfalse
Correct nAnswer n: nB
10 : nMarketing ndetermines nprices nand npricing npolicies nthat ncontribute nto
nachieving nthe nfundamental nobjectives nof nmost nbusinesses.
A n: ntrue
B n: nfalse
Correct nAnswer n: nA
11 : nMarketing ncareer nopportunities nalmost nexclusively nexist nin nnonbusiness norganizations.
A n: ntrue
B n: nfalse
Correct nAnswer n: nB
MULTIPLE nCHOICE
12 : nWhich nof nthe nfollowing nstatements nis nnot ntrue nof nmarketing?
A n: nMarketing nfocuses non npractices nthat ndeliver nvalue nand nbenefits nto ncustomers.
B n: nMarketing nfocuses nprimarily non nselling ngoods, nservices, nand/or nideas nto ncustomers.
C n: nMarketing nemploys nthe ncombined nuse nof ncommunication, ndistribution, nand npricing
nstrategies.
D n: nMarketing ninvolves nbuilding nlong-term, nmutually nrewarding nrelationships nwith
ncustomers. nCorrect nAnswer n: nB
13 : nWhich nstatement nexpresses nthe nAmerican nMarketing nAssociation n(AMA)s ncore
ndefinition nof nmarketing?
A n: nMarketing nis na nphilosophy, nan nattitude, na nperspective, nor na nmanagement
norientation nthat nstresses ncustomer nsatisfaction.
B n: nMarketing nis nan norganization nfunction nand na nset nof nprocesses nimplemented nin norder nto
nensure ncustomer nsatisfaction.
C n: nMarketing nrefers nto npersonal nselling nthat nfocuses nsolely non nselling ngoods, nservices,
nand/or nideas nto ncustomers.
D n: nMarketing ninvolves nbuilding nlong-term, nmutually nrewarding nrelationships nthat nare
nbeneficial nexclusively nto nthe nsellers.
Correct nAnswer n: nB
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14 : nWhen na nfirm nfocuses non nits ninternal ncapabilities nrather nthan non nthe ndesires nand nneeds
nof nthe
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Distribution of this document is illegal
TEST BANK FOR
MARKETING 12 TH
EDITION
Downloaded by: Ariah |
Distribution of this document is illegal
, Stuvia.com - The Marketplace to Buy and Sell your Study Material
TRUE/FALSE
1 : In most cases, in order for a firm to succeed in a competitive market, it needs to have a clear
understanding of the marketplace and produce products based on the wants and needs of the
customers, rather than expecting the customers to want the products manufactured solely
based on the assessment of the firms internal capabilities.
A : true
B : false
Correct Answer : A
2 : With the help of an effective sales force that devises high-quality sales techniques, a sales-
oriented firm can successfully convince customers to purchase goods and services that they
neither wanted nor needed.
A : true
B : false
Correct Answer : B
3 : The Internet and the extensive use of social media have fueled the change in power from
consumers and business users to manufacturers and retailers.
A : true
B : false
Correct Answer : B
4 : Customers perceive high-quality products that are sold at high prices to be a good value.
A : true
B : false
Correct Answer : B
5 : Training nplays nan nimportant nrole nin ncustomer nservice nand nrelationship nbuilding.
A n: ntrue
B n: nfalse
Correct nAnswer n: nA
6 : nThe norganizations nthat nare nfrequently nnoted nfor ndelivering nsuperior ncustomer nvalue
nand nproviding nhigh nlevels nof ncustomer nsatisfaction nassign nemployees nto nteams nand
nteach nthem nteam- nbuilding nskills.
A n: ntrue
B n: nfalse
Correct nAnswer n: nA
7 : nA nsales-oriented nfirm ndefines nits nmission nin nterms nof nbenefits nits ncustomers nseek,
nwhile na nmarket-oriented nfirm ndefines nits nbusiness nin nterms nof ngoods nand nservices.
A n: ntrue
B n: nfalse
Correct nAnswer n: nB
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Distribution of this document is illegal
, Stuvia.com - The Marketplace to Buy and Sell your Study Material
8 : nA nsales-oriented nfirm ntargets nits nproducts nat neverybody, nwhile na nmarket-oriented
norganization naims nat nselling nits nproducts nto na nspecific ncustomer ngroup.
A n: ntrue
B n: nfalse
Correct nAnswer n: nA
9 : nThrift nstores nseek nto nachieve nprofitability nthrough nhigh nsales nvolumes.
A n: ntrue
B n: nfalse
Correct nAnswer n: nB
10 : nMarketing ndetermines nprices nand npricing npolicies nthat ncontribute nto
nachieving nthe nfundamental nobjectives nof nmost nbusinesses.
A n: ntrue
B n: nfalse
Correct nAnswer n: nA
11 : nMarketing ncareer nopportunities nalmost nexclusively nexist nin nnonbusiness norganizations.
A n: ntrue
B n: nfalse
Correct nAnswer n: nB
MULTIPLE nCHOICE
12 : nWhich nof nthe nfollowing nstatements nis nnot ntrue nof nmarketing?
A n: nMarketing nfocuses non npractices nthat ndeliver nvalue nand nbenefits nto ncustomers.
B n: nMarketing nfocuses nprimarily non nselling ngoods, nservices, nand/or nideas nto ncustomers.
C n: nMarketing nemploys nthe ncombined nuse nof ncommunication, ndistribution, nand npricing
nstrategies.
D n: nMarketing ninvolves nbuilding nlong-term, nmutually nrewarding nrelationships nwith
ncustomers. nCorrect nAnswer n: nB
13 : nWhich nstatement nexpresses nthe nAmerican nMarketing nAssociation n(AMA)s ncore
ndefinition nof nmarketing?
A n: nMarketing nis na nphilosophy, nan nattitude, na nperspective, nor na nmanagement
norientation nthat nstresses ncustomer nsatisfaction.
B n: nMarketing nis nan norganization nfunction nand na nset nof nprocesses nimplemented nin norder nto
nensure ncustomer nsatisfaction.
C n: nMarketing nrefers nto npersonal nselling nthat nfocuses nsolely non nselling ngoods, nservices,
nand/or nideas nto ncustomers.
D n: nMarketing ninvolves nbuilding nlong-term, nmutually nrewarding nrelationships nthat nare
nbeneficial nexclusively nto nthe nsellers.
Correct nAnswer n: nB
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14 : nWhen na nfirm nfocuses non nits ninternal ncapabilities nrather nthan non nthe ndesires nand nneeds
nof nthe
Downloaded by: Ariah |
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