MKT100 EXAM AND PRACTICE EXAM NEWEST 2026
TEST BANK| MKT 100 FINAL EXAM PREP WITH
COMPLETE 450 REAL EXAM QUESTIONS AND
CORRECT VERIFIED ANSWERS/ ALREADY GRADED
A+ (MOST RECENT!!)
Walmart, an international mass retailer, offers over 100,000 products
sourced only from manufacturers who can meet its exacting standards
for price, quality and availability. This is an example of providing
customer value based on _____________________.
A. operational excellence
B. locational excellence
C. customer excellence
D. product excellence - Correct Answer - A
TD Bank is the only large bank to offer extended hours and Sunday
service to its customers. It believes that this strategy gives it a
competitive advantage based on _____________________
A. location excellence
B. operational excellence
C. product excellence
D. customer excellence - Correct Answer - D
Tutoring Right is franchising its business across Canada. In one year, it
is forecasted to grow from two locations to fifty. This is an example of
a___________________strategy.
A. diversification
B. market penetration
pg. 1
,C. product development
D. market development - Correct Answer - D
Bell offers a 15% discount for those who use a bundle of their services.
This is an example of a _______________________strategy.
A. diversification
B. market development
C. market penetration
D. product development - Correct Answer - C
Changes in the job market mean that those with more practical skills are
in high demand. For universities, which focus on more academic and
scholarly programs this is a(an).......
A. weakness
B. strength
C. opportunity
D. threat - Correct Answer - D
RBC made over $2 billion in profit last year, and thus has been able to
earmark $1 million for investment into community programs. This is an
example of a(n).....
A. strength
B. weakness
C. threat
D. Opportunity - Correct Answer - A
During the SARS epidemic, airports installed scanning machines to
measure the body temperatures of arriving travellers. If someone had a
pg. 2
,fever, they were deported back to the country they had just come from.
The airports could use which philosophical framework to justify this
action?
A. utilitarianism
B. rational socialism
C. elitism
D. categorical imperative - Correct Answer - A
A clerk takes home some office supplies for her personal use. She loses
her job even though the value of the goods was less than $100. Using
what philosophical framework, can her boss justify this firing?
A. utilitarianism
B. elitism
C. consumerism
D. categorical imperative - Correct Answer - D
Last December, Enbridge turned off the gas in the home of an 85 year
old woman who was four months behind in her payments. This could be
classified as...
A. legal and ethical
B. illegal and unethical
C. legal and unethical
D. illegal and ethical - Correct Answer - C
Shopify is a company that creates a e-commerce platform for other
companies. Part of their marketing strategy to get new customers is to
provide data about Internet access and usage. This type of data is
called....
pg. 3
, A. secondary
B. primary
C. observational
D. multi-dimensional - Correct Answer - A
Sam needs to buy a new dishwasher. He reads consumer reviews of
various brands online, and then visits Sears, Lowes and Home Deport to
identify of short list of acceptable brands. This is an example of what
stage in the consumer decision-making process?
A. information search
B. problem identification
C. post-purchase anxiety
D. evaluation of alternatives - Correct Answer - A
Delphi is selling fewer air bags because fewer millennials are buying
cars. From a B2B perspective, this is an example of...
A. reciprocity
B. derived demand
C. modified rebuy
D. straight rebuy - Correct Answer - B
Consumers are more likely to follow a budget when Christmas shopping
for others, than when shopping at other times of the year. This is an
example of a______________________influence on behaviour.
A. secular
B. social
pg. 4
TEST BANK| MKT 100 FINAL EXAM PREP WITH
COMPLETE 450 REAL EXAM QUESTIONS AND
CORRECT VERIFIED ANSWERS/ ALREADY GRADED
A+ (MOST RECENT!!)
Walmart, an international mass retailer, offers over 100,000 products
sourced only from manufacturers who can meet its exacting standards
for price, quality and availability. This is an example of providing
customer value based on _____________________.
A. operational excellence
B. locational excellence
C. customer excellence
D. product excellence - Correct Answer - A
TD Bank is the only large bank to offer extended hours and Sunday
service to its customers. It believes that this strategy gives it a
competitive advantage based on _____________________
A. location excellence
B. operational excellence
C. product excellence
D. customer excellence - Correct Answer - D
Tutoring Right is franchising its business across Canada. In one year, it
is forecasted to grow from two locations to fifty. This is an example of
a___________________strategy.
A. diversification
B. market penetration
pg. 1
,C. product development
D. market development - Correct Answer - D
Bell offers a 15% discount for those who use a bundle of their services.
This is an example of a _______________________strategy.
A. diversification
B. market development
C. market penetration
D. product development - Correct Answer - C
Changes in the job market mean that those with more practical skills are
in high demand. For universities, which focus on more academic and
scholarly programs this is a(an).......
A. weakness
B. strength
C. opportunity
D. threat - Correct Answer - D
RBC made over $2 billion in profit last year, and thus has been able to
earmark $1 million for investment into community programs. This is an
example of a(n).....
A. strength
B. weakness
C. threat
D. Opportunity - Correct Answer - A
During the SARS epidemic, airports installed scanning machines to
measure the body temperatures of arriving travellers. If someone had a
pg. 2
,fever, they were deported back to the country they had just come from.
The airports could use which philosophical framework to justify this
action?
A. utilitarianism
B. rational socialism
C. elitism
D. categorical imperative - Correct Answer - A
A clerk takes home some office supplies for her personal use. She loses
her job even though the value of the goods was less than $100. Using
what philosophical framework, can her boss justify this firing?
A. utilitarianism
B. elitism
C. consumerism
D. categorical imperative - Correct Answer - D
Last December, Enbridge turned off the gas in the home of an 85 year
old woman who was four months behind in her payments. This could be
classified as...
A. legal and ethical
B. illegal and unethical
C. legal and unethical
D. illegal and ethical - Correct Answer - C
Shopify is a company that creates a e-commerce platform for other
companies. Part of their marketing strategy to get new customers is to
provide data about Internet access and usage. This type of data is
called....
pg. 3
, A. secondary
B. primary
C. observational
D. multi-dimensional - Correct Answer - A
Sam needs to buy a new dishwasher. He reads consumer reviews of
various brands online, and then visits Sears, Lowes and Home Deport to
identify of short list of acceptable brands. This is an example of what
stage in the consumer decision-making process?
A. information search
B. problem identification
C. post-purchase anxiety
D. evaluation of alternatives - Correct Answer - A
Delphi is selling fewer air bags because fewer millennials are buying
cars. From a B2B perspective, this is an example of...
A. reciprocity
B. derived demand
C. modified rebuy
D. straight rebuy - Correct Answer - B
Consumers are more likely to follow a budget when Christmas shopping
for others, than when shopping at other times of the year. This is an
example of a______________________influence on behaviour.
A. secular
B. social
pg. 4
