BSNS 112 Qualitative Research Methods Actual Exam| 130 Real Questions With Correct Accurate Answers| Newest Version 2026/2027

BSNS 112 Qualitative Research Methods: Complete Exam Study Guide | Interviews, Coding, Thematic Analysis Master the fundamentals of qualitative research with this comprehensive exam study guide for BSNS 112. Designed for business, social science, and marketing students, this document covers everything from ontology and epistemology to advanced coding techniques like inductive and deductive thematic analysis. BSNS 112 Qualitative Research Methods Actual Exam| 130 Real Questions With Correct Accurate Answers| Newest Version 2026/2027 1. Qualitative research tends to: - ANSWER️-Answer research questions rather than test a hypothesis. Seldom looks at effectiveness of an intervention. Examines perceptions, actions, feelings of participants. Obtains detailed information from interviews, content analysis, or observations. 2. Qualitative research focuses on: - ANSWER️-Exploratory research questions Human behaviour in natural settings (not a lab) Data are: written or spoken words + observation 3. Model meaning - ANSWER️-framework for looking at reality 4. Concept meaning - ANSWER️-general idea/notion/theme Derived from a model 5. Method meaning - ANSWER️-specific research technique 6. Methodology meaning - ANSWER️-general approach to studying research topics 7. Qualitative methods are adopted by researchers who seek... - ANSWER️-alternative methods for evaluating a phenomena (emotions, motivations, feelings, ethics, political issues, multi-voiced texts) To understand constraints of everyday life To uncover intimate, difficult, nuanced issues To research new or little-explored aspects of life 8. Positivist approach meaning - ANSWER️-one objective, one truth discovered via quantitative methods 9. Critics argue that qualitative research... - ANSWER️-fails to identify the causal relationships Cannot generalize findings to entire populations Is flawed by personal bias 10. What are qualitative research questions used for in business context - ANSWER️-Often used to understand consumers' thoughts / feelings toward brands, products, concepts, advertising, social issues, etc... 11. Sampling methods in qualitative research - ANSWER️-quota Snowballing Purposeful Convenience 12. Quota meaning - ANSWER️-a non-probability sampling technique where researchers divide a population into subgroups and then select participants non-randomly to meet specific quotas 13. Researchers set quotas based on... - ANSWER️-characteristics like age, gender, or education level 14. Ontology meaning - ANSWER️-concerned w/ nature of reality. What exists? What is real? 15. Epistemology meaning - ANSWER️-concerned w/ what we can know about reality. What do we know? How can we know it? 16. When we do research, we make many assumptions about fundamental issues such as... - ANSWER️-the nature of truth (ontology) and what it means to know (epistemology). 17. Interpretivism meaning - ANSWER️-Focus is on interpreting that particular context, not universal Different contexts = different answers See reality as constructed, subjective (multiple truths), rather than an objective, singular, universal truth to be discovered. University 18. Quantitative data does what - ANSWER️-counts something (quantity) 19. Qualitative data does what - ANSWER️-describes something (quality) 20. What does quantitative data allow for - ANSWER️-Allows for broad comparisons, generalizations 21. What does qualitative data allow for - ANSWER️-allows for a deeper more complex understanding Examines quality of phenom. To answer questions e.g why and how 22. Qualitative methods are used to help researchers... - ANSWER️-- understand people + what they say and do - understand social + cultural contexts in which we live + behave - understand phenomena from informants' pt. Of view (emic/insider) - gather rich descriptions + dig deeper, beyond superficial explanations. 23. Purposeful method meaning - ANSWER️-you decide who serves the purpose of your research. Interview people related to the criteria 24. Snowballing method meaning - ANSWER️-initial participants recruit other individuals from their social networks to join a study, causing the sample to grow like a snowball. 25. Convenience sampling method - ANSWER️-choose participants more convenient to them, e.g choose from social media. 26. How do we evaluate quality in QR? - ANSWER️-• Triangulation (e.g., Denzin, 1970, De crop, 1999) • Member checking • Audit trails, peer review (debriefing) • Clarifying / identifying researcher bias