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COMM219 Full Semester Notes

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Personal notes combining textbook knowledge, in class lessons, and my own notes. These notes cover key insights.

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-​ Innovation for: differentiated product(services), lower production costs




-​ Cons: negative externalities ( pollution, agricultural and fishing tech. Cam result in
erosion, elimination of natural habitats and depletion of ocean stocks; medical tech=
unanticipated consequences such as antibiotics-resistant strains of bacteria, moral
dilemmas,etc..

-​ 1 in 9 projects initiated = successful and only half earn a profit on market.




-​ Innovation has been driven by globalization of markets=enables more rapid product
design and allows shorter production runs to be economically feasible.

,-​ Inno. helps increase GDP (ex.: better medical treatments)




-​ In order for firm’s new product to be technically and commercially successful it needs:
(a)​ an in-depth understanding of the dynamics of innovation
(b)​ a well-crafted innovation strategy
(c)​ a well-designed process for implementing the innovation strategy

,Part 1

Chapter 2:

Who are entrepreneurs? How does innovation relate to entrepreneurship?
-​ Entrepreneurs are visionaries who identify opportunities, take risks, and build
businesses, while innovation is the engine of entrepreneurship, providing new ideas,
products, or processes that entrepreneurs transform into market-disrupting realities,
creating value and driving economic growth through creativity and change
-​ Innovation offers the "what" (the new idea), and entrepreneurship provides the "how"
(the execution and business model) to bring it to life.

, -​ Creativity as the underlying process for the generation of ideas.

Creativity: The ability to produce work that is useful and novel.

Individual creativity is a function of:
-​ Intellectual abilities: intelligence, memory, the ability to look at problems in
unconventional ways, analysis, etc.
-​ Knowledge: A person with moderate knowledge of something might be able to produce
more creative solutions than an individual with extensive knowledge(breakthrough
innovations are often developed by outsiders to a field).
-​ Personality: Openness to experience is key to creativity.
-​ Environment: For someone to unleash its creativity potential it needs a supportive
environment.

Organizational creativity
= A function of creativity of the individuals within the organization and a variety of social
processes and contextual factors that shape the way those individuals interact and behave.

Methods:
-​ Idea collection systems (suggestion box)
-​ Enterprise-wide innovation competitions where employees form their own teams and
compete in coming up with innovative ideas.
-​ Investing in creativity training programs

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Uploaded on
April 25, 2026
Number of pages
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Didier chanut
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