MANAGEMENT EXAM QUESTIONS AND ANSWERS
Correct
Incorrect
, 1 of 70
Term
A company offering online tax preparation software finds that
despite stellar sales numbers, its revenue is lower than expected.
Upon further analysis, the company determines that customer
satisfaction drops significantly after the first year, and only 25% of
customers maintain the service after three years of use. How should
this company remedy its problem?
Evaluate website visits
Conduct sales forecasting
Develop retention strategies
Monitor sales performance
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Upselling prospective customers Sales performance incentive fund
Develop retention strategies Social recruiting
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2 of 70
Term
Every semester, a nationally known textbook company's salesperson
visits each professor at a college to show what the company offers
in the subject that the professor teaches. The salesperson hopes the
professors will adopt the book for use in the next academic year.
Which type of salesperson role does this scenario illustrate?
,Trade
Prospector
Missionary
Technical
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New laws Reliability
Missionary Gatekeeper
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3 of 70
Term
A sales manager at a diaper factory has been tasked with forecasting
potential staff needs for the toddler pull-up diaper division and is
analyzing the relevant external factors that will cause an impact.
Which factor should the manager analyze?
New laws
Financial strength
Production levels
International expansion plans
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Reliability New laws
, Exponential smoothing Time series
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4 of 70
Term
A company wants to hire a technical salesperson and posts the job
opening on popular online business networking platforms. Which
type of recruiting is this company conducting?
Social recruiting
Headhunting
College recruiting
Employee referral program
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Recency error Combination
Social recruiting Expense
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5 of 70
Term
A company is looking at all marketing data associated with attracting
prospects from the last year in order to gain insights into
prospective customers. The data contains multimedia and