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With which two types of products does a marketing strategy rely on advertising
more than personal selling? - CORRECT ANSWER-Accessories to primary
products
Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting
the lotion as an insect repellent as well.
In which three product life cycle extension strategies did this company engage? -
CORRECT ANSWER-Adding new users
Increasing frequency of use
Finding new uses for the product
What are three qualities of strong brand equity? - CORRECT ANSWER-
Awareness
Loyalty
Favorable images
,A customer intends to purchase her favorite cereal. It is out of stock, so she
purchases an alternative brand of cereal instead.
Which stage of brand loyalty is this customer in? - CORRECT ANSWER-Brand
equity
Which manufacturer distribution model is enhanced by the shipping and tracking
capabilities of a global package delivery service? - CORRECT ANSWER-Direct
Which three tasks are key responsibilities of operations managers? - CORRECT
ANSWER-Planning the overall production process
Determining the best layout for the firm's facilities
Implementing the production plan
Which part of the organizing process aids in effective and efficient progress
toward planned goals and often results in changes within the organization? -
CORRECT ANSWER-Evaluating results
, What is the result of a company increasing the delegation of authority and the
span of control? - CORRECT ANSWER-Increased decision-making authority
given to employees
Which two key elements does an effective organization include? - CORRECT
ANSWER-Human interaction
Structure
Why does a line organizational structure function most effectively in a crisis
situation? - CORRECT ANSWER-It establishes a direct flow of authority.
A company might divide itself into smaller groups that best match the types of
customers it serves. What is this is an example of? - CORRECT ANSWER-
Organization
Which primary driver does management use for an organization's structure? -
CORRECT ANSWER-Achievement of company goals
Which step in the organizing process results in management grouping work
activities into units within the organization? - CORRECT ANSWER-
Departmentalization