MIS 180 EXAM 1 ACTUAL TEST BANK 2026
SOLVED QUESTIONS AND ANSWERS
GRADED A+
●● operations/manufacturing.
Answer: transforming inputs into the final products
●● outbound logistics.
Answer: collecting, storing, and physically distributing the products to
buyers
●● sales and marketing.
Answer: inducing buyers to purchase the products and providing a
means for them to do so
●● customer service.
Answer: assisting customers' use of the products and thus maintaining
and enhancing the products' value
●● using IS to create competitive advantages.
Answer: -Enhances existing products.
-Differentiates products.
, -Locks in customers.
-Raises barriers to market entry.
-Increases profit margins by decreasing costs and decreasing errors.
●● components of a business intelligence system.
Answer: operational DBs, social data, purchased data, employee
knowledge
●● functions of a data warehouse.
Answer: -Obtain data from operational, internal and external databases
-Cleanse data
-Organize and relate data
-Catalog data using metadata
●● data mart.
Answer: A database or databases focused on addressing the concerns of
a specific problem (e.g., increasing customer retention, improving
product quality) or business unit (e.g., marketing, engineering).
●● RFM scores.
Answer: how recently (R) a customer has ordered, how frequently (F) a
customer ordered, and how much money (M) the customer has spent.
SOLVED QUESTIONS AND ANSWERS
GRADED A+
●● operations/manufacturing.
Answer: transforming inputs into the final products
●● outbound logistics.
Answer: collecting, storing, and physically distributing the products to
buyers
●● sales and marketing.
Answer: inducing buyers to purchase the products and providing a
means for them to do so
●● customer service.
Answer: assisting customers' use of the products and thus maintaining
and enhancing the products' value
●● using IS to create competitive advantages.
Answer: -Enhances existing products.
-Differentiates products.
, -Locks in customers.
-Raises barriers to market entry.
-Increases profit margins by decreasing costs and decreasing errors.
●● components of a business intelligence system.
Answer: operational DBs, social data, purchased data, employee
knowledge
●● functions of a data warehouse.
Answer: -Obtain data from operational, internal and external databases
-Cleanse data
-Organize and relate data
-Catalog data using metadata
●● data mart.
Answer: A database or databases focused on addressing the concerns of
a specific problem (e.g., increasing customer retention, improving
product quality) or business unit (e.g., marketing, engineering).
●● RFM scores.
Answer: how recently (R) a customer has ordered, how frequently (F) a
customer ordered, and how much money (M) the customer has spent.
