IAB DMSC Practice Test Questions with Complete
Solutions
1. A company that offers aggregated and distributed content, as
well as search functionality,maps, email and chat capabilities is
typically called what? ÏResearch
ÏTrading desk
ÏPublishers and portals
ÏExchanges: Publishers and Portals
2. Q19: What is the name of the automated marketplace that is
used by both the buy and sell sides to transact media impressions
in real time?
ÏAd exchange
ÏPrivate
Marketplace ÏDSP
ÏSSP: Ad Exchange
3. What type of company allows advertisers and/or their agencies to
manage their
programmatic media buying via multiple exchanges in one
interface?
ÏMeasuremen
t ÏDSP
ÏAd networks
ÏSSP: DSP
4. A company that publishers use to sell their web inventory
programmatically and manage yield is called what?
ÏTrading desk
ÏExchanges
ÏDSP
ÏSSP: SSP
5. A data management platform is a:
ÏMedia-buying service aggregated from multiple sources
ÏService that allows for the collection of audience intelligence
,ÏCentralized service that aggregates content for advertising
networks
ÏService that provides outsourced media selling and ad network
management-
: Service that allows for the collection of audience intelligence
, 6. Xaxis and Accuen are examples of what?
ÏExchanges
ÏAd
networks
ÏTrading
desk
ÏPublishers and portals: Trading Desk
7. Companies that consumers have an established account
with, such as Google, use this type of cross-device targeting
method.
ÏRetargeting
ÏDeterministic
ÏProbabilistic
ÏPersistent:
Deterministic
8. According to IAB Terms & Conditions, how are impressions verified
for billing purposes?
ÏPublisher ad server
Ï3rd party
verification ÏBuy side
ad server
ÏCentral ad server: Buy side ad server
9. SaaS platform contracts are typically referred to as
ÏRFPs
ÏMSAs
ÏIOs
ÏDSPs:
MSA
10. Your client has stated that the most important metric for
the success of their campaign is site visits. What is the MOST
IMPORTANT metric on your final delivery report?
ÏCPM
Solutions
1. A company that offers aggregated and distributed content, as
well as search functionality,maps, email and chat capabilities is
typically called what? ÏResearch
ÏTrading desk
ÏPublishers and portals
ÏExchanges: Publishers and Portals
2. Q19: What is the name of the automated marketplace that is
used by both the buy and sell sides to transact media impressions
in real time?
ÏAd exchange
ÏPrivate
Marketplace ÏDSP
ÏSSP: Ad Exchange
3. What type of company allows advertisers and/or their agencies to
manage their
programmatic media buying via multiple exchanges in one
interface?
ÏMeasuremen
t ÏDSP
ÏAd networks
ÏSSP: DSP
4. A company that publishers use to sell their web inventory
programmatically and manage yield is called what?
ÏTrading desk
ÏExchanges
ÏDSP
ÏSSP: SSP
5. A data management platform is a:
ÏMedia-buying service aggregated from multiple sources
ÏService that allows for the collection of audience intelligence
,ÏCentralized service that aggregates content for advertising
networks
ÏService that provides outsourced media selling and ad network
management-
: Service that allows for the collection of audience intelligence
, 6. Xaxis and Accuen are examples of what?
ÏExchanges
ÏAd
networks
ÏTrading
desk
ÏPublishers and portals: Trading Desk
7. Companies that consumers have an established account
with, such as Google, use this type of cross-device targeting
method.
ÏRetargeting
ÏDeterministic
ÏProbabilistic
ÏPersistent:
Deterministic
8. According to IAB Terms & Conditions, how are impressions verified
for billing purposes?
ÏPublisher ad server
Ï3rd party
verification ÏBuy side
ad server
ÏCentral ad server: Buy side ad server
9. SaaS platform contracts are typically referred to as
ÏRFPs
ÏMSAs
ÏIOs
ÏDSPs:
MSA
10. Your client has stated that the most important metric for
the success of their campaign is site visits. What is the MOST
IMPORTANT metric on your final delivery report?
ÏCPM
