WGU C201 BUSINESS ACUMEN | Practice Set
with Questions and Answers | Question and
Answer | Grade A+
• What is the result of a company increasing the delegation of authority and the span of
control? -✓✓Increased decision-making authority given to employees
• Which two key elements does an effective organization include? -✓✓Human
interaction; Structure
• Why does a line organizational structure function most effectively in a crisis situation? -
✓✓It establishes a direct flow of authority.
• A company might divide itself into smaller groups that best match the types of
customers it serves. What is this is an example of? -✓✓Departmentalization
• Which primary driver does management use for an organization's structure? -
✓✓Achievement of company goals
• Which step in the organizing process results in management grouping work activities
into units within the organization? -✓✓Departmentalization
• A high-tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging? -✓✓Product
• Which marketing strategy is devoted to maintaining continuous bottom line prices
rather than relying on short-term price-cutting tactics such as cents-off coupons,
rebates, and special sales? -✓✓Everyday low pricing
• When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? -✓✓When demand for the product is driven by the
end user.
• Which marketing tool is often used to build effective relationship marketing
campaigns? -✓✓Affinity programs
• Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? -
✓✓Personal selling
, • What three factors should be addressed in a successful marketing plan? -✓✓Target
market;Sales revenue goals; Plan implementation timeline
• Which three characteristics are measured in demographic segmentation? -✓✓Race
and ethnicity;Income;Household size
• In which three ways does business-buying behavior differ from consumer-buying
behavior? -✓✓A group or committee often makes decisions.;
Purchasers often invite selected providers to bid on a purchase.;
Buyers face organizational influences that affect their own preferences.
• After years of marketing a body lotion, a cosmetics company begins promoting the
lotion as an insect repellent as well.
In which three product life cycle extension strategies did this company engage -
✓✓Adding new users
Increasing frequency of use
Finding new uses for the product
• Which three factors suggest a product should be marketed as a specialty product? -
✓✓Priced high
Purchased infrequently
Available from a small number of retail outlets
• With which two types of products does a marketing strategy rely on advertising more
than personal selling? -✓✓Accessories to primary products
Consumable supplies
• What are three qualities of strong brand equity? -✓✓Awareness
Loyalty
Favorable images
• A customer intends to purchase her favorite cereal. It is out of stock, so she purchases
an alternative brand of cereal instead.
Which stage of brand loyalty is this customer in? -✓✓Brand preference
• Which manufacturer distribution model is enhanced by the shipping and tracking
capabilities of a global package delivery service? -✓✓Direct
• Which three tasks are key responsibilities of operations managers? -✓✓Planning the
overall production process
Determining the best layout for the firm's facilities
Implementing the production plan
with Questions and Answers | Question and
Answer | Grade A+
• What is the result of a company increasing the delegation of authority and the span of
control? -✓✓Increased decision-making authority given to employees
• Which two key elements does an effective organization include? -✓✓Human
interaction; Structure
• Why does a line organizational structure function most effectively in a crisis situation? -
✓✓It establishes a direct flow of authority.
• A company might divide itself into smaller groups that best match the types of
customers it serves. What is this is an example of? -✓✓Departmentalization
• Which primary driver does management use for an organization's structure? -
✓✓Achievement of company goals
• Which step in the organizing process results in management grouping work activities
into units within the organization? -✓✓Departmentalization
• A high-tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging? -✓✓Product
• Which marketing strategy is devoted to maintaining continuous bottom line prices
rather than relying on short-term price-cutting tactics such as cents-off coupons,
rebates, and special sales? -✓✓Everyday low pricing
• When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? -✓✓When demand for the product is driven by the
end user.
• Which marketing tool is often used to build effective relationship marketing
campaigns? -✓✓Affinity programs
• Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? -
✓✓Personal selling
, • What three factors should be addressed in a successful marketing plan? -✓✓Target
market;Sales revenue goals; Plan implementation timeline
• Which three characteristics are measured in demographic segmentation? -✓✓Race
and ethnicity;Income;Household size
• In which three ways does business-buying behavior differ from consumer-buying
behavior? -✓✓A group or committee often makes decisions.;
Purchasers often invite selected providers to bid on a purchase.;
Buyers face organizational influences that affect their own preferences.
• After years of marketing a body lotion, a cosmetics company begins promoting the
lotion as an insect repellent as well.
In which three product life cycle extension strategies did this company engage -
✓✓Adding new users
Increasing frequency of use
Finding new uses for the product
• Which three factors suggest a product should be marketed as a specialty product? -
✓✓Priced high
Purchased infrequently
Available from a small number of retail outlets
• With which two types of products does a marketing strategy rely on advertising more
than personal selling? -✓✓Accessories to primary products
Consumable supplies
• What are three qualities of strong brand equity? -✓✓Awareness
Loyalty
Favorable images
• A customer intends to purchase her favorite cereal. It is out of stock, so she purchases
an alternative brand of cereal instead.
Which stage of brand loyalty is this customer in? -✓✓Brand preference
• Which manufacturer distribution model is enhanced by the shipping and tracking
capabilities of a global package delivery service? -✓✓Direct
• Which three tasks are key responsibilities of operations managers? -✓✓Planning the
overall production process
Determining the best layout for the firm's facilities
Implementing the production plan
