SPTM Chapter 1 – Study Guide, Lecture Notes, and Exam Preparation Material
Career Formula - ✔✔Competency + Environment = Career
Ancillary Revenues - ✔✔Money made from non-ticket sales
Unique Aspects of Sport Management (4) - ✔✔-Sport Marketing
-Sport Enterprise Financial Structures
-Sport Industry career paths
-Sport as a social institution
Sport Industry Models (3) - ✔✔-Product Type Model
-Economic Impact Model (Meeks)
-Sport Activity Model (Li, Hofacre, Mahoney)
Product Type Model (pg.11) - ✔✔All sport related products
1. Performance- participant (watching) or spectator (doing)
2. Production- products needed to influence sport performance (equipment, apparel, facilities,
trainer, etc)
3. Promotion- tools to promote the sport product (media, sponsorship, endorsement)
Economic Impact Model (pg.12) - ✔✔Meek said Sport Industry could be described by 3
segments:
-Entertainment
-Products
-Support Organizations
Career Formula - ✔✔Competency + Environment = Career
Ancillary Revenues - ✔✔Money made from non-ticket sales
Unique Aspects of Sport Management (4) - ✔✔-Sport Marketing
-Sport Enterprise Financial Structures
-Sport Industry career paths
-Sport as a social institution
Sport Industry Models (3) - ✔✔-Product Type Model
-Economic Impact Model (Meeks)
-Sport Activity Model (Li, Hofacre, Mahoney)
Product Type Model (pg.11) - ✔✔All sport related products
1. Performance- participant (watching) or spectator (doing)
2. Production- products needed to influence sport performance (equipment, apparel, facilities,
trainer, etc)
3. Promotion- tools to promote the sport product (media, sponsorship, endorsement)
Economic Impact Model (pg.12) - ✔✔Meek said Sport Industry could be described by 3
segments:
-Entertainment
-Products
-Support Organizations
