SPTM 417 Exam 1 – Study Guide, Revision Notes, and Practice Questions for
Exam Preparation
True - ANS ✔✔A professional sport team that uses Nielsen ratings from their game broadcasts
to set advertising rates is using syndicated data.
True - ANS ✔✔Qualitative research provides organizations with in-depth research that provides
deep insight.
True - ANS ✔✔For a sport organization, business objectives should always drive decisions when
conducting market research.
False - ANS ✔✔In the sport industry, teams and leagues are now using analytics and research
more frequently, but few, if any, sport sponsors are using metrics to make marketing decisions.
Syndicated Data - ANS ✔✔Data that have been collected, organized, and repackaged for
consumption.
Online surveys distributed to season ticket holders - ANS ✔✔Which of the following would be
considered a qualitative approach to collecting custom research?
Ensure that those collecting the surveys are attired in team gear - ANS ✔✔Which of the
following would not be an effective way to procure accurate and unbiased results from a fan
intercept survey conducted during a sporting event?
A college athletics department - ANS ✔✔Within the sport industry, which of the following are
least likely to have full-time staff members dedicated to data research and analysis?
Exam Preparation
True - ANS ✔✔A professional sport team that uses Nielsen ratings from their game broadcasts
to set advertising rates is using syndicated data.
True - ANS ✔✔Qualitative research provides organizations with in-depth research that provides
deep insight.
True - ANS ✔✔For a sport organization, business objectives should always drive decisions when
conducting market research.
False - ANS ✔✔In the sport industry, teams and leagues are now using analytics and research
more frequently, but few, if any, sport sponsors are using metrics to make marketing decisions.
Syndicated Data - ANS ✔✔Data that have been collected, organized, and repackaged for
consumption.
Online surveys distributed to season ticket holders - ANS ✔✔Which of the following would be
considered a qualitative approach to collecting custom research?
Ensure that those collecting the surveys are attired in team gear - ANS ✔✔Which of the
following would not be an effective way to procure accurate and unbiased results from a fan
intercept survey conducted during a sporting event?
A college athletics department - ANS ✔✔Within the sport industry, which of the following are
least likely to have full-time staff members dedicated to data research and analysis?
