for Exam Preparation
Functional areas of management that have been used to explain and prepare managers for the
various activities they get involved in include: - ✔✔planning, organizing, leading, and
evaluating
The manager determines what type of jobs needs to be performed and who will be responsible
for doing these jobs during the _______ function - ✔✔organizing
The process that involves responsibility and accountability for results to employee is: -
✔✔delegating
_____________ is a continuous process that involves establishing organizational vision
statements, mission statements, goals, objectives, tactics, roles, and evaluation - ✔✔planning
___________ involves measuring and ensuring progress toward organizational objectives -
✔✔evaluating
The underrepresentation of women, minorities, and people with disabilities in the sport
industry is an important issue for sport managers who value _______ in the workplace -
✔✔diversity
T/F? As technology has become more prevalent in the sport industry, most sport organizations
have implemented the usage of a customer relationship management (CRM) system to manage
their databases - ✔✔true
According to your textbook, sport organizations, like all organizations, have two types of leaders
- ✔✔formal and informal
, T/F? Regardless of their generation, all workers respond to the same fundamental motivational
strategies - ✔✔false
The role of managers can be challenging as they try to: - ✔✔all these answers are correct
(assess the needs for their employees,
utilize appropriate skills to meet the needs of employees,
reach organizational goals and objectives)
Sports marketing includes the marketing of________ - ✔✔products, services, entities, and
recruitment
The earliest evolutionary change in sports broadcasting from factual reporting to sports
entertainment was seen with: - ✔✔ABC's Monday Night Football broadcast
By turning a parking garage in proximity to the 1996 Atlanta Olympic Village into a mini-
Niketown, Nike was engaged in: - ✔✔Ambush Marketing
The purposes of sport marketing research include all of the following except: - ✔✔allowing
fans direct input into team personnel decisions
The controllable variables the company puts together to satisfy a target group are referred to as
the: - ✔✔marketing mix
Sports marketers define _____ as the personal commitment and emotional involvement
customers have a sport organization - ✔✔fan identification
The group of consumers to whom a product is marketed to: - ✔✔target market