SPM 335 Final Exam – Study Guide, Revision Notes, and Practice Questions for
Exam Preparation
Dartfish - ANS ✔✔Simulcam
Strombolian
Simulcam - ANS ✔✔Two clips side by side or overlapping
Strombolian - ANS ✔✔Breaks it down to frame by frame
Steps of Simulcast - ANS ✔✔1. Grab One video and put in left side and same for right
2. Use Red Triangle to set start and stop
3. Use transparency
4. Windows compact - Next - Name file - Next
Steps of Stromotion - ANS ✔✔Set Red Triangle to where you want to start and end
Pick 2 reference points and hit start
Use Rectangular box to move
Save as both video and picture
Customer Relationship Management (CRM) - ANS ✔✔Trying to manage relationship with
customers, educating market
Customer and E-Customer
Building community
CRM and Customer Life Cycle - ANS ✔✔Introduction, Growth, Maturity, Decline
, Finding the customer
Building Value for customer (why they do business with you)
Establishing Long Term Relationships
E-Loyalty
Building CRM in your E-business - ANS ✔✔Customer experience at the web site (3-4 clicks for
what you need)
Customer service
-FAQ
-Real Time Service
-E-learning as a service)
-Help desks and call centres
-Delivery Status
-Value to customer knowledge
-Delivery to customer
-Privacy and security
Technological advances in ticket operations - ANS ✔✔Dynamic Ticket Pricing
Dynamic Ticket Pricing - ANS ✔✔allows the team to capture additional revenue based on
individual game characteristics that are unknown at the start of the season
Real Time Example: 10 Gates some are busier than others - ANS ✔✔How to fix:
- Reduce lines and get fans in stadium (finger print, clear bags)
-Think about and stimulate situation, direct people
-Technology monitors it
-Increase staffing
Exam Preparation
Dartfish - ANS ✔✔Simulcam
Strombolian
Simulcam - ANS ✔✔Two clips side by side or overlapping
Strombolian - ANS ✔✔Breaks it down to frame by frame
Steps of Simulcast - ANS ✔✔1. Grab One video and put in left side and same for right
2. Use Red Triangle to set start and stop
3. Use transparency
4. Windows compact - Next - Name file - Next
Steps of Stromotion - ANS ✔✔Set Red Triangle to where you want to start and end
Pick 2 reference points and hit start
Use Rectangular box to move
Save as both video and picture
Customer Relationship Management (CRM) - ANS ✔✔Trying to manage relationship with
customers, educating market
Customer and E-Customer
Building community
CRM and Customer Life Cycle - ANS ✔✔Introduction, Growth, Maturity, Decline
, Finding the customer
Building Value for customer (why they do business with you)
Establishing Long Term Relationships
E-Loyalty
Building CRM in your E-business - ANS ✔✔Customer experience at the web site (3-4 clicks for
what you need)
Customer service
-FAQ
-Real Time Service
-E-learning as a service)
-Help desks and call centres
-Delivery Status
-Value to customer knowledge
-Delivery to customer
-Privacy and security
Technological advances in ticket operations - ANS ✔✔Dynamic Ticket Pricing
Dynamic Ticket Pricing - ANS ✔✔allows the team to capture additional revenue based on
individual game characteristics that are unknown at the start of the season
Real Time Example: 10 Gates some are busier than others - ANS ✔✔How to fix:
- Reduce lines and get fans in stadium (finger print, clear bags)
-Think about and stimulate situation, direct people
-Technology monitors it
-Increase staffing
