SPTM 210 Exam 2 (University of Delaware – Newland) – Study Guide, Revision Notes, and
Practice Questions
globalization - ANS ✔✔strategy to capitalize on global marketplace. TACTIC FOR BUSINESS
internationalization - ANS ✔✔continued introduction and development of sport throughout the
world
Americanization of international sport - ANS ✔✔to increase popularity of American brands
overseas (broadcasting, merchandising, exhibition and regular szn games, cultivate intl players,
teams on international market)
nationalism - ANS ✔✔pride in ones country
5 strategies for globalism - ANS ✔✔1. build strong brand
2. be borderless in marketing
3. build an internal hub
4. adopt a glocal structure
5. make customers your co creators
sport for all - ANS ✔✔international movement to promote mass participation without
discrimination
international olympic commitee - ANS ✔✔supreme authority of olympic movement
olympics
olympics - ANS ✔✔good for athletics as well as a time for countries can celebrate a shared
tradition
, issues in international sport - ANS ✔✔political and social forces affect olympics and internationl
sport
cultural aware ness
doping
gender testing
corporate- how sports are funded
target market - ANS ✔✔group of consumers to which a product is marketing to.
types of marketing in sports - ANS ✔✔1. products (equipment/apparell)
2. service/experience (games/participation)
3.entities (league/team/individual)
4. recruitment of volunteer
sport broadcasting became famous from - ANS ✔✔ABC's MNF
sponsorship - ANS ✔✔aquisition of rights to affiliate or directly associate w a product or event
for the purpose of deriving benefits related to that affiliation.
Practice Questions
globalization - ANS ✔✔strategy to capitalize on global marketplace. TACTIC FOR BUSINESS
internationalization - ANS ✔✔continued introduction and development of sport throughout the
world
Americanization of international sport - ANS ✔✔to increase popularity of American brands
overseas (broadcasting, merchandising, exhibition and regular szn games, cultivate intl players,
teams on international market)
nationalism - ANS ✔✔pride in ones country
5 strategies for globalism - ANS ✔✔1. build strong brand
2. be borderless in marketing
3. build an internal hub
4. adopt a glocal structure
5. make customers your co creators
sport for all - ANS ✔✔international movement to promote mass participation without
discrimination
international olympic commitee - ANS ✔✔supreme authority of olympic movement
olympics
olympics - ANS ✔✔good for athletics as well as a time for countries can celebrate a shared
tradition
, issues in international sport - ANS ✔✔political and social forces affect olympics and internationl
sport
cultural aware ness
doping
gender testing
corporate- how sports are funded
target market - ANS ✔✔group of consumers to which a product is marketing to.
types of marketing in sports - ANS ✔✔1. products (equipment/apparell)
2. service/experience (games/participation)
3.entities (league/team/individual)
4. recruitment of volunteer
sport broadcasting became famous from - ANS ✔✔ABC's MNF
sponsorship - ANS ✔✔aquisition of rights to affiliate or directly associate w a product or event
for the purpose of deriving benefits related to that affiliation.
