Material
In sport marketing terms, which of the following is not an element of the place ensemble? -
✔✔Ticket prices
Many newer sport venues are trending toward establishing sponsored and branded spaces or
entitlement zones within the facility. - ✔✔True
of all the elements of the marketing mix, place decisions are typically the easiest to change. -
✔✔False
In today's professional sport venues, 1 percent of all seats must be accessible for wheelchairs
and include an available seat for a companion. - ✔✔True
What aspect of a facility ensemble would be addressed by building a trophy case in the main
lobby of an arena? - ✔✔artifacts
A recent trend in major sport facility design and renovation is eliminated club seats and replace
them with large luxury suites. - ✔✔False
In sport marketing terms, distribution of the sport product also includes facilities and tickets -
✔✔True
In designing a facility, considerations for width and number of ramps and stairs is related to -
✔✔ease of access to and exit from facility
What aspect of a facility's image are defined by VIP parking, upscale menus, luxury boxes, and
servers bringing food to spectators' seats? - ✔✔amenities offered