Exam Preparation
Media images are __________, which means they can be interpreted in multiple ways
depending on the consumer's identity, culture, and viewpoint - ✔✔polysemic
_________ is the process by which news media edit or filter an event, providing consumers with
a representation of what occurred. - ✔✔encoding
The popularity of cricket in India has been attributed to ______, which is when the dominant
culture spreads its ideals to the general populace through education, mass media, or
government. - ✔✔cultural hegemony
The sport of stickball - ✔✔Was used in Native American populations for dispute resolution,
community building, and celebration
Which of the following is not a characteristic of a newsworthy story? - ✔✔advertising
Which of the following is an example of mass media but not news media? - ✔✔the feature
film space jam
Which of these theories attempts to explain why people use media? - ✔✔Uses and
Gratifications Theory
In the 1800s, the following technology allowed for the untethering of communication from
transportation and for daily, national news reports: - ✔✔telegraph
Which of the following best describes the theory of disposition in sports media? - ✔✔Our
affiliation with a team exists on a continuum from intense liking to intense disliking
, Sports rivalries are a powerful way for media companies to sell viewers on an otherwise
meaningless event. Which of the following is not considered to be an element of a good rivalry?
- ✔✔if the schools rarely play
Which of the following was true during the Agricultural Age in the United States: - ✔✔Rural
farmers were far from urban city centers, making sports inaccessible to much of the population.
__________ were low-cost newspapers published in the 1800s that increased sports coverage
to appeal to middle-class Americans. - ✔✔the penny press
Which of the following did not contribute to the explosive growth of newspapers in the 1800s? -
✔✔the rise of championship games like the Super Bowl
During the Progressive Era (1880-1920), _________________ were journalists who tried to
investigate what was wrong with society, including sports, in order to try to fix it. -
✔✔muckrakers
In response to journalists reporting on the deaths of football players, ___________ called a
White House summit with university presidents, leading to the formation of the Intercollegiate
Athletic Association. - ✔✔Theodore Roosevelt
In response to injuries and fatalities in college football, university presidents formed the
Intercollegiate Athletic Association in the early 20th century. Today, that organization is known
as the __________________. - ✔✔NCAA
Which of the following is true about how technology spreads through a culture? - ✔✔Since
the 1800s, the adoption of new technology occurs faster and faster