Answers Graded A+
What is a generic business strategy?
A. a general way of positioning a firm's business-level
strategy within an industry
B. a general way of positioning a firm's business-level A
strategy to penetrate an international market
C. a general strategy that positions your firm in a compet-
itive position within an industry
D. all of the above
What are the two dimensions on which generic business
strategies are classified?
A. breadth of competitive scope/source of competitive
advantage
B. A
breadth of product line/source of competitive advan-
tage
C. breadth of competitive scope/extent of vertical integra-
tion
D. breadth of product line/extent of vertical integration
Which of the following is not a main generic strategies?
A. cost leadership
B. D
ditterentiation
C. focused low cost
D. focused penetration
Which of the following is an example of one of the main
generic strategies?
A. F
ditterentiation
B. diversification
C. focused low cost
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Answers Graded A+
D. cost abandonment
E. B & C
F. A & C
Which generic business strategy is on the intersection of
competing on cost and targeting a broad market?
A. cost leadership A
B. ditterentiation
C. focused low cost
D. focused ditterentiation
T/F: The experience curve is known as the decline in unit
cost of production as cumulative output increases - based T
on knowledge/expertise.
T/F: Economies of scale refers to an increase in unit cost of
production as rate of output increases (based on spread- F
ing out fixed costs).
All of the following are disadvantages of cost leadership
EXCEPT:
A. perceptions of quality C
B. relies on volume
C. harder to survive price wars
D. can be too focused on cost
Which of the following is a disadvantage of cost leader-
ship:
A. perceptions of service B
B. can be focused too much on cost
C. relies on demand
D. none of the above
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Answers Graded A+
All of the following are advantages of cost leadership
EXCEPT:
A. high profits through volume B
B. perceptions of quality
C. easier to survive price wars
D. all of the above
Which of the following is an advantage of cost leader-
ship?
A. perceptions of cost
B. easier to survive price wars F
C. low profits through volume
D. high profits through volume
E. A & C
F. B & D
Which generic business strategy is on the intersection of
competing on uniqueness and targeting a broad market?
A. cost leadership B
B. ditterentiation
C. focused low cost
D. focused ditterentiation
T/F: Innovation becomes really important with a ditteren-
T
tiation business strategy.
T/F: Ditterentiation strategies face threats from knock otts
F
but are not sensitive to price wars.
T/F: Ditterentiation prevents a firm from creating brand
F
loyalty and increasing profit margins.
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Answers Graded A+
Which generic business strategy is on the intersection of
competing on cost and targeting a narrow market?
A. cost leadership C
B. ditterentiation
C. focused low cost
D. focused ditterentiation
Which of the following IS NOT a disadvantage of focused
generic business strategies?
A. lower profit margins A
B. limited demand
C. niche may change or disappear
D. all of the above
Which of the following is a disadvantage of focused
generic business strategies?
A. lower profit margins B
B. limited demand
C. decreased uniqueness of products
D. hardest strategy to implement
Which generic business strategy is on the intersection of
competing on uniqueness and targeting a narrow mar-
ket?
A. D
cost leadership
B. ditterentiation
C. focused low cost
D. focused ditterentiation
You are a consultant for Toyota and have determined that
in the car manufacturing market, their products are of-