MGT 6311 BUNDLED EXAMS STUDY GUIDE
2026 QUESTIONS WITH ANSWERS GRADED
A+
◉ Market share. Answer: In strategic management and marketing,
market share is the percentage or proportion of the total available market
or market
segment that is being serviced by a company.
◉ Pay per click (PPC). Answer: Advertising where the advertiser pays
only for each click on their advert, not for the opportunity for it to be
seen or
displayed.
◉ Return on investment
(ROI). Answer: The ratio of cost to profit.
◉ Search engine optimisation
(SEO). Answer: The practice that aims to improve a website's ranking
for specific keywords in the search engines.
◉ Strategy. Answer: A set of ideas that outline how a product or brand
will be positioned and achieve its objectives. This guides decisions on
how to create,
, distribute, promote and price the product or service. Looks at 4 pillars:
environment, business, customers, competitors
◉ Tactic. Answer: A specific action or method that contributes to
achieving a goal
◉ Porter's 5 Forces. Answer: Power of suppliers, power of customers,
threat of new entrants, threat of substitute products --> competitive
rivalry within industry
◉ 5 P's of marketing mix. Answer: Product, price, place, promotion,
people
◉ SWOT. Answer: Strength, weakness, opportunities, threats
◉ What do objectives need to be?. Answer: SMART: specific,
measurable, attainable, realistic, time-bound
◉ Attention economy. Answer: The idea that human attention is a scarce
commodity i.e. seeing attention as a limited resource.
◉ Customer experience map. Answer: A visual representation of the
customers' flow from beginning to end of the purchase experience,
including their needs, wants,
expectations and overall experience.
2026 QUESTIONS WITH ANSWERS GRADED
A+
◉ Market share. Answer: In strategic management and marketing,
market share is the percentage or proportion of the total available market
or market
segment that is being serviced by a company.
◉ Pay per click (PPC). Answer: Advertising where the advertiser pays
only for each click on their advert, not for the opportunity for it to be
seen or
displayed.
◉ Return on investment
(ROI). Answer: The ratio of cost to profit.
◉ Search engine optimisation
(SEO). Answer: The practice that aims to improve a website's ranking
for specific keywords in the search engines.
◉ Strategy. Answer: A set of ideas that outline how a product or brand
will be positioned and achieve its objectives. This guides decisions on
how to create,
, distribute, promote and price the product or service. Looks at 4 pillars:
environment, business, customers, competitors
◉ Tactic. Answer: A specific action or method that contributes to
achieving a goal
◉ Porter's 5 Forces. Answer: Power of suppliers, power of customers,
threat of new entrants, threat of substitute products --> competitive
rivalry within industry
◉ 5 P's of marketing mix. Answer: Product, price, place, promotion,
people
◉ SWOT. Answer: Strength, weakness, opportunities, threats
◉ What do objectives need to be?. Answer: SMART: specific,
measurable, attainable, realistic, time-bound
◉ Attention economy. Answer: The idea that human attention is a scarce
commodity i.e. seeing attention as a limited resource.
◉ Customer experience map. Answer: A visual representation of the
customers' flow from beginning to end of the purchase experience,
including their needs, wants,
expectations and overall experience.
