SEVI 3013 EXAM 2 QUESTIONS AND CORRECT RATIONALES
A cfirm's cability cto cmanufacture cunique cproducts cin csmall cquantities cat clow ccost cis cknown cas c- cCORRECT cANS✔✔mass
ccustomization
Which cof cthe cfollowing care cpitfalls cof cusing ca cfocus cstrategy? c- cCORRECT cANS✔✔New ccompetitors cmay center clucrative
cniche cmarkets.
Cost cadvantages cfor cthe cfocus csegment cmay cbecome ceroded cover ctime.
Companies cmay cbecome ctoo cfocused cto csatisfy cbuyer cneeds.
Companies ccan cuse ccombination cstrategies cwith ctechnology cto c- cCORRECT cANS✔✔link ctheir cvalue cchain cwith cthe cvalue
cchains cof ctheir ccustomers cand csuppliers
Michael cPorter cpresented cthree c______ cstrategies cto cachieve ccompetitive cadvantage cby covercoming cthe cfive cforces. c-
cCORRECT cANS✔✔generic
Research chas cfound cthat ccompanies cthat c______. c- cCORRECT cANS✔✔use cmultiple cforms cof ccompetitive cadvantage c(e.g.,
ccost cleadership cand cdifferentiation) coutperform cthose cthat cdo cnot
Which cof cthe cfollowing ccan cerode ca ccompany's ccompetitive cadvantage? c(Check call cthat capply.) c- cCORRECT
cANS✔✔globalized ctrade
competitors' cactions
technological cadvancements
Name cthe cstages cof cthe cindustry clife ccycle cin cthe ccorrect corder, cwith cthe cfirst cstage cat cthe ctop. c- cCORRECT
cANS✔✔Introduction
Growth
Maturity
Decline
Which cof cthe cfollowing care ccharacteristics cof cthe cgrowth cstage? c- cCORRECT cANS✔✔growing ccompetition
developing cbrand crecognition
increasing csales crevenues
financing ccomplementary cvalue-chain cactivities
Which cof cthe cfollowing care cgoals cof creverse cpositioning? c- cCORRECT cANS✔✔Allow ca cproduct cto cassume ca cnew
ccompetitive cposition cin cits ccategory.
Move ca cproduct cfrom cmaturity cbackward cinto ca cgrowth cposition.
The cability cof csome cfirms cto cmanufacture cunique cproducts cin crelatively csmall cquantities cat clower ccosts cis cdue cto cadvances
cin c______ ctechnologies. c- cCORRECT cANS✔✔manufacturing
information
Revenues cincrease cduring cthe c_______ cstage cof cthe cindustry clife ccycle cas cnew ccustomers ctry cthe cproduct cand can cever-
increasing cnumber cof csatisfied ccustomers cmake crepeat cpurchases c- cCORRECT cANS✔✔Growth
The c______ cstage cis cthe cthird cstage cof cthe cproduct clife ccycle. c- cCORRECT cANS✔✔Maturity
Which cof cthe cfollowing care cpotential cpitfalls cof cusing ca cfocus cstrategy? c- cCORRECT cANS✔✔An cerosion cof ccost cadvantages
cwithin cthe cnarrow csegment cas ccompetitors ccopy cthe cvalue-chain
Competition cfrom cnew centrants cdue cto clow cbarriers cto centry
A cproduct cor cservice cthat cbecomes ctoo cnarrow cto csatisfy cbuyer cneeds
Companies cthat cexit cmarkets cneed cto cbe caware cof c- cCORRECT cANS✔✔how cdropping cthe cproduct cmay caffect ctheir cbrand
cname
how cthe cexit cwill caffect cemployees cskilled cin cproducing cthe cproduct
A cfirm's cability cto cmanufacture cunique cproducts cin csmall cquantities cat clow ccost cis cknown cas c- cCORRECT cANS✔✔mass
ccustomization
Which cof cthe cfollowing care cpitfalls cof cusing ca cfocus cstrategy? c- cCORRECT cANS✔✔New ccompetitors cmay center clucrative
cniche cmarkets.
Cost cadvantages cfor cthe cfocus csegment cmay cbecome ceroded cover ctime.
Companies cmay cbecome ctoo cfocused cto csatisfy cbuyer cneeds.
Companies ccan cuse ccombination cstrategies cwith ctechnology cto c- cCORRECT cANS✔✔link ctheir cvalue cchain cwith cthe cvalue
cchains cof ctheir ccustomers cand csuppliers
Michael cPorter cpresented cthree c______ cstrategies cto cachieve ccompetitive cadvantage cby covercoming cthe cfive cforces. c-
cCORRECT cANS✔✔generic
Research chas cfound cthat ccompanies cthat c______. c- cCORRECT cANS✔✔use cmultiple cforms cof ccompetitive cadvantage c(e.g.,
ccost cleadership cand cdifferentiation) coutperform cthose cthat cdo cnot
Which cof cthe cfollowing ccan cerode ca ccompany's ccompetitive cadvantage? c(Check call cthat capply.) c- cCORRECT
cANS✔✔globalized ctrade
competitors' cactions
technological cadvancements
Name cthe cstages cof cthe cindustry clife ccycle cin cthe ccorrect corder, cwith cthe cfirst cstage cat cthe ctop. c- cCORRECT
cANS✔✔Introduction
Growth
Maturity
Decline
Which cof cthe cfollowing care ccharacteristics cof cthe cgrowth cstage? c- cCORRECT cANS✔✔growing ccompetition
developing cbrand crecognition
increasing csales crevenues
financing ccomplementary cvalue-chain cactivities
Which cof cthe cfollowing care cgoals cof creverse cpositioning? c- cCORRECT cANS✔✔Allow ca cproduct cto cassume ca cnew
ccompetitive cposition cin cits ccategory.
Move ca cproduct cfrom cmaturity cbackward cinto ca cgrowth cposition.
The cability cof csome cfirms cto cmanufacture cunique cproducts cin crelatively csmall cquantities cat clower ccosts cis cdue cto cadvances
cin c______ ctechnologies. c- cCORRECT cANS✔✔manufacturing
information
Revenues cincrease cduring cthe c_______ cstage cof cthe cindustry clife ccycle cas cnew ccustomers ctry cthe cproduct cand can cever-
increasing cnumber cof csatisfied ccustomers cmake crepeat cpurchases c- cCORRECT cANS✔✔Growth
The c______ cstage cis cthe cthird cstage cof cthe cproduct clife ccycle. c- cCORRECT cANS✔✔Maturity
Which cof cthe cfollowing care cpotential cpitfalls cof cusing ca cfocus cstrategy? c- cCORRECT cANS✔✔An cerosion cof ccost cadvantages
cwithin cthe cnarrow csegment cas ccompetitors ccopy cthe cvalue-chain
Competition cfrom cnew centrants cdue cto clow cbarriers cto centry
A cproduct cor cservice cthat cbecomes ctoo cnarrow cto csatisfy cbuyer cneeds
Companies cthat cexit cmarkets cneed cto cbe caware cof c- cCORRECT cANS✔✔how cdropping cthe cproduct cmay caffect ctheir cbrand
cname
how cthe cexit cwill caffect cemployees cskilled cin cproducing cthe cproduct
